Perrier Tone of Voice — Bold & French

Tagline: "Extraordinaire"

Industry: Beverages

Sector: Food & Beverage

How Perrier Communicates

Perrier ties sparkling water to bold French flair. "Extraordinaire" frames the brand around lively, characterful fizz with a playful, artistic streak — bold, French, spirited. The voice is bold-french-fizz and vivacious, selling its distinctive green bottle and intense bubbles as something with real personality, a chic and slightly theatrical sparkling water that has long styled itself as anything but ordinary.

Tone Words

Perrier's brand voice is defined by the following tone words: Bold, French.

Communication Style

Language Style: Bold-french-fizz
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Perrier Brand Story

Perrier brings French flair to hydration with its distinctive green bottle and natural carbonation. The brand has cultivated an image of sophistication and artistic collaboration.

Brand Message

The extraordinary sparkling water

Brand Mission

Add spark to everyday moments

Brand Positioning

Core Concept: Extraordinary Refreshment

Central Tension: Ordinary vs. Extraordinary

About Perrier

Perrier ( PERR-ee-ay, also US: -⁠AY; French: [pɛʁje]) is a French brand of bottled water marketed as coming from its source in Vergèze, located in the Gard department. Perrier was part of the Perrier Vittel Group SA, which became Nestlé Waters France after the acquisition of the company by Nestlé in 1992.

Frequently Asked Questions About Perrier

What is Perrier's tone of voice?

Perrier uses a bold, french tone of voice. Their communication is bold-french-fizz, typically using statement-style sentences in the present tense. Their tagline "Extraordinaire" exemplifies this voice.

How does Perrier communicate with customers?

Perrier brings French flair to hydration with its distinctive green bottle and natural carbonation. The brand has cultivated an image of sophistication and artistic collaboration.

What is Perrier's brand message?

Perrier's core message: The extraordinary sparkling water Their mission: Add spark to everyday moments

What is Perrier's slogan?

Perrier's slogan is "Extraordinaire". It carries their bold, french voice.

What is Perrier's mission?

Perrier's mission: Add spark to everyday moments

What makes Perrier's brand voice unique?

Perrier stands out through their bold, french communication style. Their central brand tension, "Ordinary vs. Extraordinary", shapes how they communicate across the Food & Beverage sector.

What language style does Perrier use?

Perrier uses bold-french-fizz language, with imaginative messaging, in statement-style sentences, using the present tense.