Skittles Tone of Voice — Surreal & Bold

Tagline: "Taste The Rainbow"

Industry: Confectionery

Sector: Food & Beverage

How Skittles Communicates

Skittles communicates with a surreal and bold voice using absurdist language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Taste The Rainbow", captures this voice. The central tension in Skittles's communication is normal vs. absurd, which shapes every message they craft. Their mission is to make candy unexpectedly fun.

Tone Words

Skittles's brand voice is defined by the following tone words: Surreal, Bold.

Communication Style

  • Language Style: Absurdist
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Skittles Brand Story

Skittles embraced absurdist humor to stand out in the candy aisle. The weird, memorable advertising matches the colorful, fruity experience of the candy itself.

Brand Message

Absurdly colorful flavor experience

Brand Mission

Make candy unexpectedly fun

Brand Positioning

Core Concept: Rainbow Flavor

Central Tension: Normal vs. Absurd

Frequently Asked Questions About Skittles

What is Skittles's tone of voice?

Skittles uses a surreal, bold tone of voice. Their communication is absurdist, typically using command-style sentences in the present tense. Their tagline "Taste The Rainbow" exemplifies this voice.

How does Skittles communicate with customers?

Skittles embraced absurdist humor to stand out in the candy aisle. The weird, memorable advertising matches the colorful, fruity experience of the candy itself.

What is Skittles's brand message?

Skittles's core message is about Absurdly colorful flavor experience. Their concept "Rainbow Flavor" drives their mission: Make candy unexpectedly fun.

What makes Skittles's brand voice unique?

Skittles stands out through their surreal, bold communication style. Their central brand tension — "Normal vs. Absurd" — shapes every message they craft in the Food & Beverage sector.

What language style does Skittles use?

Skittles uses absurdist language with figurative messaging. Their sentences are typically command in structure, using the present tense.