Bojangles Tone of Voice — Bold & Southern

Tagline: "Its Bo Time"

Industry: Fast Food

Sector: Food & Beverage

How Bojangles Communicates

Bojangles wears its Southern roots loud and proud. "It’s Bo Time" ties bold, seasoned chicken and biscuits to regional pride and a rallying cry — bold, Southern, spirited. The voice is southern-proud and lively, selling comfort food with a distinctly local swagger.

Tone Words

Bojangles's brand voice is defined by the following tone words: Bold, Southern.

Communication Style

Language Style: Southern-proud
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Bojangles Brand Story

Bojangles is famous for its Cajun-seasoned chicken and made-from-scratch biscuits. The Charlotte-based chain brings bold Southern flavors and has become a breakfast institution in the Southeast.

Brand Message

Distinctly Southern, boldly flavored

Brand Mission

Serve bold Southern food made fresh

Brand Positioning

Core Concept: Bold Southern Flavor

Central Tension: Speed vs. Scratch-Made

About Bojangles

Bojangles OpCo, LLC., doing business as Bojangles (known as Bojangles' Famous Chicken 'n Biscuits until 2020), is an American regional chain of fast food restaurants that specializes in Cajun-seasoned fried chicken and buttermilk biscuits and primarily serves the Southeastern United States. The company was founded in Charlotte, North Carolina in 1977 by Jack Fulk and Richard Thomas. Bojangles has a location in Honduras and previously franchised restaurants in Grand Cayman Island, Jamaica, Mexico and China. As of 2025, restaurants are in 22 U.S. states (Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Nevada, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia) with planned expansions into Arizona, California, Kansas, Missouri, New York and Oklahoma. Its home state of North Carolina has the largest number of locations.

Frequently Asked Questions About Bojangles

What is Bojangles's tone of voice?

Bojangles uses a bold, southern tone of voice. Their communication is southern-proud, typically using statement-style sentences in the present tense. Their tagline "Its Bo Time" exemplifies this voice.

How does Bojangles communicate with customers?

Bojangles is famous for its Cajun-seasoned chicken and made-from-scratch biscuits. The Charlotte-based chain brings bold Southern flavors and has become a breakfast institution in the Southeast.

What is Bojangles's brand message?

Bojangles's core message: Distinctly Southern, boldly flavored Their mission: Serve bold Southern food made fresh

What is Bojangles's slogan?

Bojangles's slogan is "Its Bo Time". It carries their bold, southern voice.

What is Bojangles's mission?

Bojangles's mission: Serve bold Southern food made fresh

What makes Bojangles's brand voice unique?

Bojangles stands out through their bold, southern communication style. Their central brand tension, "Speed vs. Scratch-Made", shapes how they communicate across the Food & Beverage sector.

What language style does Bojangles use?

Bojangles uses southern-proud language, with imaginative messaging, in statement-style sentences, using the present tense.