The Hershey Company Tone of Voice — Happy & American

Tagline: "Hello Happy"

Industry: Confectionery

Sector: Food & Beverage

How The Hershey Company Communicates

The Hershey Company communicates with a happy, american and sweet voice using sweet and happy language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "Hello Happy", captures this voice. The central tension in The Hershey Company's communication is chocolate vs. healthy snacking, which shapes every message they craft. Their mission is to make more moments of goodness.

Tone Words

The Hershey Company's brand voice is defined by the following tone words: Happy, American, Sweet.

Communication Style

Language Style: Sweet and happy
Sentence Type: Declarative
Tense: Present
Expression: Figurative

The Hershey Company Brand Story

The Hershey Company dominates American chocolate with its namesake bar, Reese's, and Kit Kat (licensed). Milton Hershey's philanthropic legacy lives on through the trust that controls the company and funds Hershey, Pennsylvania's schools. Hershey's expansion into salty snacks through acquisitions like SkinnyPop and Pirates Booty diversifies beyond confectionery. The iconic Hershey's Kiss and chocolate bar shapes are recognized across America.

Brand Message

Chocolate that creates happiness

Brand Mission

To make more moments of goodness

Brand Positioning

Core Concept: Happiness through chocolate

Central Tension: Chocolate vs. Healthy Snacking

About The Hershey Company

The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products (through mergers and acquisitions). The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company. Hershey's chocolate is available in 60 countries. It has three large distribution centers with modern labor management systems. In addition, Hershey is a member of the World Cocoa Foundation. It is also associated with the Hersheypark Stadium and the Giant Center. The Hershey Company has no affiliation to Hershey Creamery Company, though both companies were founded in Lancaster County, Pennsylvania, in the same year. The companies have had a tumultuous relationship...

Frequently Asked Questions About The Hershey Company

What is The Hershey Company's tone of voice?

The Hershey Company uses a happy, american, sweet tone of voice. Their communication is sweet and happy, typically using declarative-style sentences in the present tense. Their tagline "Hello Happy" exemplifies this voice.

How does The Hershey Company communicate with customers?

What is The Hershey Company's brand message?

The Hershey Company's core message: Chocolate that creates happiness Their mission: To make more moments of goodness

What is The Hershey Company's slogan?

The Hershey Company's slogan is "Hello Happy". It carries their happy, american, sweet voice.

What is The Hershey Company's mission?

The Hershey Company's mission: To make more moments of goodness

What makes The Hershey Company's brand voice unique?

The Hershey Company stands out through their happy, american, sweet communication style. Their central brand tension, "Chocolate vs. Healthy Snacking", shapes how they communicate across the Food & Beverage sector.

What language style does The Hershey Company use?

The Hershey Company uses sweet and happy language, with figurative messaging, in declarative-style sentences, using the present tense.