The Hershey Company Tone of Voice — Happy & American
Tagline: "Hello Happy"
Industry: Confectionery
Sector: Food & Beverage
How The Hershey Company Communicates
Hershey ties chocolate to simple, nostalgic joy. "Hello Happy" keeps it warm, wholesome, and childlike — sweet, familiar, upbeat. The voice is sweet-natured and gentle, selling a chocolate bar as a small dose of everyday happiness.
Tone Words
The Hershey Company's brand voice is defined by the following tone words: Happy, American, Sweet.
Communication Style
- Language Style: Sweet-natured
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
The Hershey Company Brand Story
The Hershey Company dominates American chocolate with its namesake bar, Reese's, and Kit Kat (licensed). Milton Hershey's philanthropic legacy lives on through the trust that controls the company and funds Hershey, Pennsylvania's schools. Hershey's expansion into salty snacks through acquisitions like SkinnyPop and Pirates Booty diversifies beyond confectionery. The iconic Hershey's Kiss and chocolate bar shapes are recognized across America.
Brand Message
Chocolate that creates happiness
Brand Mission
To make more moments of goodness
Brand Positioning
Core Concept: Happiness through chocolate
Central Tension: Chocolate vs. Healthy Snacking
About The Hershey Company
The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products (through mergers and acquisitions). The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company. Hershey's chocolate is available in 60 countries. It has three large distribution centers with modern labor management systems. In addition, Hershey is a member of the World Cocoa Foundation. It is also associated with the Hersheypark Stadium and the Giant Center. The Hershey Company has no affiliation to Hershey Creamery Company, though both companies were founded in Lancaster County, Pennsylvania, in the same year. The companies have had a tumultuous relationship...
Frequently Asked Questions About The Hershey Company
What is The Hershey Company's tone of voice?
The Hershey Company uses a happy, american, sweet tone of voice. Their communication is sweet-natured, typically using statement-style sentences in the present tense. Their tagline "Hello Happy" exemplifies this voice.
How does The Hershey Company communicate with customers?
The Hershey Company dominates American chocolate with its namesake bar, Reese's, and Kit Kat (licensed). Milton Hershey's philanthropic legacy lives on through the trust that controls the company and funds Hershey, Pennsylvania's schools. Hershey's expansion into salty snacks through acquisitions like SkinnyPop and Pirates Booty diversifies beyond confectionery. The iconic Hershey's Kiss and chocolate bar shapes are recognized across America.
What is The Hershey Company's brand message?
The Hershey Company's core message: Chocolate that creates happiness Their mission: To make more moments of goodness
What is The Hershey Company's slogan?
The Hershey Company's slogan is "Hello Happy". It carries their happy, american, sweet voice.
What is The Hershey Company's mission?
The Hershey Company's mission: To make more moments of goodness
What makes The Hershey Company's brand voice unique?
The Hershey Company stands out through their happy, american, sweet communication style. Their central brand tension, "Chocolate vs. Healthy Snacking", shapes how they communicate across the Food & Beverage sector.
What language style does The Hershey Company use?
The Hershey Company uses sweet-natured language, with imaginative messaging, in statement-style sentences, using the present tense.
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Compare The Hershey Company
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