The Hershey Company Tone of Voice — Happy & American
Tagline: "Hello Happy"
Industry: Confectionery
Sector: Food & Beverage
How The Hershey Company Communicates
The Hershey Company communicates with a happy, american and sweet voice using sweet and happy language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "Hello Happy", captures this voice. The central tension in The Hershey Company's communication is chocolate vs. healthy snacking, which shapes every message they craft. Their mission is to make more moments of goodness.
Tone Words
The Hershey Company's brand voice is defined by the following tone words: Happy, American, Sweet.
Communication Style
- Language Style: Sweet and happy
- Sentence Type: Declarative
- Tense: Present
- Expression: Figurative
The Hershey Company Brand Story
The Hershey Company dominates American chocolate with its namesake bar, Reese's, and Kit Kat (licensed). Milton Hershey's philanthropic legacy lives on through the trust that controls the company and funds Hershey, Pennsylvania's schools. Hershey's expansion into salty snacks through acquisitions like SkinnyPop and Pirates Booty diversifies beyond confectionery. The iconic Hershey's Kiss and chocolate bar shapes are recognized across America.
Brand Message
Chocolate that creates happiness
Brand Mission
To make more moments of goodness
Brand Positioning
Core Concept: Happiness through chocolate
Central Tension: Chocolate vs. Healthy Snacking
Frequently Asked Questions About The Hershey Company
What is The Hershey Company's tone of voice?
The Hershey Company uses a happy, american, sweet tone of voice. Their communication is sweet and happy, typically using declarative-style sentences in the present tense. Their tagline "Hello Happy" exemplifies this voice.
How does The Hershey Company communicate with customers?
The Hershey Company dominates American chocolate with its namesake bar, Reese's, and Kit Kat (licensed). Milton Hershey's philanthropic legacy lives on through the trust that controls the company and funds Hershey, Pennsylvania's schools. Hershey's expansion into salty snacks through acquisitions like SkinnyPop and Pirates Booty diversifies beyond confectionery. The iconic Hershey's Kiss and chocolate bar shapes are recognized across America.
What is The Hershey Company's brand message?
The Hershey Company's core message is about Chocolate that creates happiness. Their concept "Happiness through chocolate" drives their mission: To make more moments of goodness.
What makes The Hershey Company's brand voice unique?
The Hershey Company stands out through their happy, american, sweet communication style. Their central brand tension — "Chocolate vs. Healthy Snacking" — shapes every message they craft in the Food & Beverage sector.
What language style does The Hershey Company use?
The Hershey Company uses sweet and happy language with figurative messaging. Their sentences are typically declarative in structure, using the present tense.