JBS vs Mondelez International: Tone of Voice Compared
A side-by-side comparison of how JBS and Mondelez International communicate — tone words, language style, sentence structure, and taglines.
In short
JBS and Mondelez International both compete in Food & Beverage, but they don't sound alike. JBS sounds global, quality, scale, writing in quality-focused and global language, while Mondelez International sounds indulgent, global, mindful, writing in indulgent yet mindful language. Their common ground is a global tone. JBS's tagline, "Making the Best Better", captures its voice; Mondelez International answers with "Snacking Made Right".
Voice comparison
| Dimension | JBS | Mondelez International |
|---|---|---|
| Tone words | Global, Quality, Scale | Indulgent, Global, Mindful |
| Language style | Quality-focused and global | Indulgent yet mindful |
| Sentence type | Statement | Statement |
| Tense | Present | Past |
| Expression | Imaginative | Imaginative |
| Tagline | "Making the Best Better" | "Snacking Made Right" |
What JBS and Mondelez International share
Both brands use a global tone. Both compete in the Food & Beverage sector.
Where they differ
JBS leans quality, scale. Mondelez International leans indulgent, mindful.
Positioning & strategy
| Dimension | JBS | Mondelez International |
|---|---|---|
| Brand message | World-class protein production | Indulgence that's done right |
| Mission | To be the best in what we set out to do | To empower people to snack right |
| Core concept | Continuous improvement | Better snacking |
| Core tension | Scale vs. Sustainability | Indulgence vs. Wellness |
Frequently Asked Questions
How is JBS's tone of voice different from Mondelez International's?
JBS uses a global, quality, scale tone with quality-focused and global language, while Mondelez International uses an indulgent, global, mindful tone with indulgent yet mindful language. They share the tone word Global.
What is JBS's tagline and what is Mondelez International's tagline?
JBS's tagline is "Making the Best Better". Mondelez International's tagline is "Snacking Made Right".
Do JBS and Mondelez International target the same market?
Yes — both JBS and Mondelez International compete in the Food & Beverage sector, though JBS focuses on protein and Mondelez International on snacks.
Is JBS or Mondelez International more figurative in its messaging?
Both lean imaginative — JBS and Mondelez International each express themselves in a imaginative way.