Menards Tone of Voice — Value & Midwest

Tagline: "Save Big Money"

Industry: Home Improvement

Sector: Retail

How Menards Communicates

Menards ties home improvement to big savings. "Save Big Money" frames the Midwestern chain around low prices on a huge range of home and hardware goods — value, Midwest, practical. The voice is big-savings-hardware and plain, selling the straightforward appeal of getting more for your money, positioning Menards around a famously catchy jingle and a no-frills promise of big-money savings on everything for the home and yard.

Tone Words

Menards's brand voice is defined by the following tone words: Value, Midwest.

Communication Style

Language Style: Big-savings-hardware
Sentence Type: Command
Tense: Present
Expression: Straightforward

Menards Brand Story

Menards owns the Midwest with warehouse-style savings. The iconic jingle promises big savings while the 11% rebate drives loyalty.

Brand Message

Big savings on home improvement

Brand Mission

Deliver the lowest prices

Brand Positioning

Core Concept: Big Savings

Central Tension: Service vs. Price

About Menards

The ARCA Menards Series is an American stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into the three national touring series of NASCAR, and hosts events at a variety of track types including superspeedways, road courses, and dirt tracks. It also provides hobby drivers a chance to experience racing at large tracks used in the three national touring series in NASCAR. The series has had a longstanding relationship with NASCAR, including using former NASCAR Cup Series cars, hosting events in the same race weekend such as Daytona Speedweeks, and naming an award after NASCAR founder Bill France, Sr. However, the series was not officially affiliated with NASCAR until its buyout on April 27, 2018. 2020 was the first season that the series was sanctioned by NASCAR. The series was known as the ARCA Permatex SuperCar Series from 1986 until 1991, the ARCA Hooters SuperCar Series from 1993 until 1995, and the ARCA Bondo/Mar-Hyde Series from 1996 to 2000. The series was sponsored by real estate company RE/MAX as the ARCA RE/MAX Series from 2001 until 2009. Midwest...

Frequently Asked Questions About Menards

What is Menards's tone of voice?

Menards uses a value, midwest tone of voice. Their communication is big-savings-hardware, typically using command-style sentences in the present tense. Their tagline "Save Big Money" exemplifies this voice.

How does Menards communicate with customers?

Menards owns the Midwest with warehouse-style savings. The iconic jingle promises big savings while the 11% rebate drives loyalty.

What is Menards's brand message?

Menards's core message: Big savings on home improvement Their mission: Deliver the lowest prices

What is Menards's slogan?

Menards's slogan is "Save Big Money". It carries their value, midwest voice.

What is Menards's mission?

Menards's mission: Deliver the lowest prices

What makes Menards's brand voice unique?

Menards stands out through their value, midwest communication style. Their central brand tension, "Service vs. Price", shapes how they communicate across the Retail sector.

What language style does Menards use?

Menards uses big-savings-hardware language, with straightforward messaging, in command-style sentences, using the present tense.