Kraft Heinz Tone of Voice — Familiar & Trusted

Tagline: "Let's Make Life Delicious"

Industry: Food & Beverage / CPG

Sector: Food & Beverage

How Kraft Heinz Communicates

Kraft Heinz communicates with a familiar, trusted and delicious voice using warm language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Let's Make Life Delicious", captures this voice. The central tension in Kraft Heinz's communication is complicated vs. simple, which shapes every message they craft. Their mission is to make life delicious.

Tone Words

Kraft Heinz's brand voice is defined by the following tone words: Familiar, Trusted, Delicious.

Communication Style

Language Style: Warm
Sentence Type: Command
Tense: Present
Expression: Figurative

Kraft Heinz Brand Story

Kraft Heinz owns some of America's most beloved food brands including Heinz Ketchup, Kraft Mac & Cheese, Oscar Mayer, and Philadelphia Cream Cheese.

Brand Message

Iconic food brands that bring families together

Brand Mission

Make life delicious

Brand Positioning

Core Concept: Delicious Life

Central Tension: Complicated vs. Simple

About Kraft Heinz

The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2021. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile, including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, eight of which have total individual sales of over $1 billion. Kraft Heinz ranked 114th in the 2018 Fortune 500 list of the largest United States corporations based on 2017 total revenue. On September 2, 2025, Kraft Heinz announced that it would be splitting into two companies – tentatively named Global Taste Elevation Co. and North American Grocery Co. – ten years after the merger was completed. The split, with one company focused on condiments and the other on grocery staples, is expected to be completed in the second half of 2026. In December 2025, the company named Steve Cahillane as its new CEO ahead...

Frequently Asked Questions About Kraft Heinz

What is Kraft Heinz's tone of voice?

Kraft Heinz uses a familiar, trusted, delicious tone of voice. Their communication is warm, typically using command-style sentences in the present tense. Their tagline "Let's Make Life Delicious" exemplifies this voice.

How does Kraft Heinz communicate with customers?

Kraft Heinz owns some of America's most beloved food brands including Heinz Ketchup, Kraft Mac & Cheese, Oscar Mayer, and Philadelphia Cream Cheese.

What is Kraft Heinz's brand message?

Kraft Heinz's core message: Iconic food brands that bring families together Their mission: Make life delicious

What is Kraft Heinz's slogan?

Kraft Heinz's slogan is "Let's Make Life Delicious". It carries their familiar, trusted, delicious voice.

What is Kraft Heinz's mission?

Kraft Heinz's mission: Make life delicious

What makes Kraft Heinz's brand voice unique?

Kraft Heinz stands out through their familiar, trusted, delicious communication style. Their central brand tension, "Complicated vs. Simple", shapes how they communicate across the Food & Beverage sector.

What language style does Kraft Heinz use?

Kraft Heinz uses warm language, with figurative messaging, in command-style sentences, using the present tense.