Athletic Brewing Tone of Voice — Active & Inclusive
Tagline: "Fit For All Times"
Industry: Non-Alcoholic Beer
Sector: Food & Beverage
How Athletic Brewing Communicates
Athletic Brewing communicates with a active, inclusive and craft voice using active language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Fit For All Times", captures this voice. The central tension in Athletic Brewing's communication is beer culture vs. wellness, which shapes every message they craft. Their mission is to revolutionize the beer industry with great-tasting na craft beer.
Tone Words
Athletic Brewing's brand voice is defined by the following tone words: Active, Inclusive, Craft.
Communication Style
- Language Style: Active
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Athletic Brewing Brand Story
Athletic Brewing has transformed non-alcoholic beer from an afterthought into a craft category. Founded in 2017 by Bill Shufelt, a former finance professional who quit drinking, and John Walker, a craft brewer, the company set out to make NA beer that craft beer enthusiasts would actually enjoy. Their dedication to quality—using traditional brewing methods and premium ingredients—has paid off spectacularly. Athletic Brewing is now the #1 non-alcoholic craft beer brand, sold in over 50,000 locations, and has attracted investment from major athletes including J.J. Watt and Lance Armstrong.
Brand Message
Great-tasting non-alcoholic craft beer for active lifestyles
Brand Mission
To revolutionize the beer industry with great-tasting NA craft beer
Brand Positioning
Core Concept: Active Lifestyle Beer
Central Tension: Beer Culture vs. Wellness
Frequently Asked Questions About Athletic Brewing
What is Athletic Brewing's tone of voice?
Athletic Brewing uses a active, inclusive, craft tone of voice. Their communication is active, typically using statement-style sentences in the present tense. Their tagline "Fit For All Times" exemplifies this voice.
How does Athletic Brewing communicate with customers?
Athletic Brewing has transformed non-alcoholic beer from an afterthought into a craft category. Founded in 2017 by Bill Shufelt, a former finance professional who quit drinking, and John Walker, a craft brewer, the company set out to make NA beer that craft beer enthusiasts would actually enjoy. Their dedication to quality—using traditional brewing methods and premium ingredients—has paid off spectacularly. Athletic Brewing is now the #1 non-alcoholic craft beer brand, sold in over 50,000 locations, and has attracted investment from major athletes including J.J. Watt and Lance Armstrong.
What is Athletic Brewing's brand message?
Athletic Brewing's core message is about Great-tasting non-alcoholic craft beer for active lifestyles. Their concept "Active Lifestyle Beer" drives their mission: To revolutionize the beer industry with great-tasting NA craft beer.
What makes Athletic Brewing's brand voice unique?
Athletic Brewing stands out through their active, inclusive, craft communication style. Their central brand tension — "Beer Culture vs. Wellness" — shapes every message they craft in the Food & Beverage sector.
What language style does Athletic Brewing use?
Athletic Brewing uses active language with figurative messaging. Their sentences are typically statement in structure, using the present tense.