Chobani Tone of Voice — Authentic & Healthy

Tagline: "A Cup of Good"

Industry: Greek Yogurt

Sector: Food & Beverage

How Chobani Communicates

Chobani communicates with a authentic, healthy and caring voice using caring authentic language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "A Cup of Good", captures this voice. The central tension in Chobani's communication is profits vs. purpose, which shapes every message they craft. Their mission is to make high-quality, nutritious food accessible to more people.

Tone Words

Chobani's brand voice is defined by the following tone words: Authentic, Healthy, Caring.

Communication Style

Language Style: Caring Authentic
Sentence Type: Descriptive
Tense: Present
Expression: Figurative

Chobani Brand Story

Chobani brought Greek yogurt to America and became a billion-dollar brand in just five years. Founder Hamdi Ulukaya's commitment to refugees and employee ownership has made Chobani a model for purpose-driven business. The company continues to innovate while staying true to its mission.

Brand Message

Better food for more people

Brand Mission

Make high-quality, nutritious food accessible to more people

Brand Positioning

Core Concept: Food With Purpose

Central Tension: Profits vs. Purpose

About Chobani

Chobani is an American food company specializing in strained yogurt. The company was founded in 2005 by Hamdi Ulukaya. Chobani sells thick, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US. The company has also expanded to non-dairy, plant-based products such as dairy-free vegan yogurt and oat milk. Chobani produces a variety of Greek yogurt products, oat drinks, and snacks. Chobani's yogurt's market share in the U.S. rose from less than 1% in 2007 to more than 20% in 2021, and is the top-selling Greek yogurt brand in the United States and operates the largest yogurt facility in the world. In April 2016, Chobani announced it was giving 10 percent of its ownership stake to its employees. In December 2023, Chobani entered the cold coffee market through the acquisition of La Colombe Coffee Roasters for $900 million.

Frequently Asked Questions About Chobani

What is Chobani's tone of voice?

Chobani uses a authentic, healthy, caring tone of voice. Their communication is caring authentic, typically using descriptive-style sentences in the present tense. Their tagline "A Cup of Good" exemplifies this voice.

How does Chobani communicate with customers?

What is Chobani's brand message?

Chobani's core message: Better food for more people Their mission: Make high-quality, nutritious food accessible to more people

What is Chobani's slogan?

Chobani's slogan is "A Cup of Good". It carries their authentic, healthy, caring voice.

What is Chobani's mission?

Chobani's mission: Make high-quality, nutritious food accessible to more people

What makes Chobani's brand voice unique?

Chobani stands out through their authentic, healthy, caring communication style. Their central brand tension, "Profits vs. Purpose", shapes how they communicate across the Food & Beverage sector.

What language style does Chobani use?

Chobani uses caring authentic language, with figurative messaging, in descriptive-style sentences, using the present tense.