OLIPOP Tone of Voice — Healthy & Nostalgic
Tagline: "A New Kind of Soda"
Industry: Prebiotic Soda
Sector: Food & Beverage
How OLIPOP Communicates
OLIPOP reinvents soda for the gut-health era. "A New Kind of Soda" ties nostalgic flavours to prebiotics and low sugar — healthy, nostalgic, modern. The voice is better-for-you and upbeat, selling the fizzy childhood favourite reimagined as something you can actually feel good about drinking.
Tone Words
OLIPOP's brand voice is defined by the following tone words: Healthy, Nostalgic, Modern.
Communication Style
- Language Style: Better-for-you
- Sentence Type: Descriptive
- Tense: Present
- Expression: Straightforward
OLIPOP Brand Story
OLIPOP reimagined soda as a health food with prebiotic benefits for gut health. Classic flavors like Vintage Cola and Orange Squeeze satisfy soda cravings while supporting the microbiome. The brand has become a standout in the functional beverage category.
Brand Message
Vintage soda flavors with modern digestive benefits
Brand Mission
Bring soda back with better ingredients
Brand Positioning
Core Concept: Healthy Soda
Central Tension: Indulgence vs. Health
About OLIPOP
Olipop is a prebiotic soft drink produced in the United States. It is sold in over 25,000 stores in the United States and the company had revenue of $100 million for the first half of 2023. The drink's marketing claims that it improves gut health. The brand name Olipop is a portmanteau of the prebiotic fiber oligosaccharide (oli), and "pop", a common name for a soft drink in the United States.
Frequently Asked Questions About OLIPOP
What is OLIPOP's tone of voice?
OLIPOP uses a healthy, nostalgic, modern tone of voice. Their communication is better-for-you, typically using descriptive-style sentences in the present tense. Their tagline "A New Kind of Soda" exemplifies this voice.
How does OLIPOP communicate with customers?
OLIPOP reimagined soda as a health food with prebiotic benefits for gut health. Classic flavors like Vintage Cola and Orange Squeeze satisfy soda cravings while supporting the microbiome. The brand has become a standout in the functional beverage category.
What is OLIPOP's brand message?
OLIPOP's core message: Vintage soda flavors with modern digestive benefits Their mission: Bring soda back with better ingredients
What is OLIPOP's slogan?
OLIPOP's slogan is "A New Kind of Soda". It carries their healthy, nostalgic, modern voice.
What is OLIPOP's mission?
OLIPOP's mission: Bring soda back with better ingredients
What makes OLIPOP's brand voice unique?
OLIPOP stands out through their healthy, nostalgic, modern communication style. Their central brand tension, "Indulgence vs. Health", shapes how they communicate across the Food & Beverage sector.
What language style does OLIPOP use?
OLIPOP uses better-for-you language, with straightforward messaging, in descriptive-style sentences, using the present tense.
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