OLIPOP Tone of Voice — Healthy & Nostalgic

Tagline: "A New Kind of Soda"

Industry: Prebiotic Soda

Sector: Food & Beverage

How OLIPOP Communicates

OLIPOP communicates with a healthy, nostalgic and modern voice using nostalgic modern language. Their sentences are primarily descriptives in the present tense. Their messaging is literal. Their tagline, "A New Kind of Soda", captures this voice. The central tension in OLIPOP's communication is indulgence vs. health, which shapes every message they craft. Their mission is to bring soda back with better ingredients.

Tone Words

OLIPOP's brand voice is defined by the following tone words: Healthy, Nostalgic, Modern.

Communication Style

  • Language Style: Nostalgic Modern
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Literal

OLIPOP Brand Story

OLIPOP reimagined soda as a health food with prebiotic benefits for gut health. Classic flavors like Vintage Cola and Orange Squeeze satisfy soda cravings while supporting the microbiome. The brand has become a standout in the functional beverage category.

Brand Message

Vintage soda flavors with modern digestive benefits

Brand Mission

Bring soda back with better ingredients

Brand Positioning

Core Concept: Healthy Soda

Central Tension: Indulgence vs. Health

About OLIPOP

Olipop is a prebiotic soft drink produced in the United States. It is sold in over 25,000 stores in the United States and the company had revenue of $100 million for the first half of 2023. The drink's marketing claims that it improves gut health. The brand name Olipop is a portmanteau of the prebiotic fiber oligosaccharide (oli), and "pop", a common name for a soft drink in the United States.

Frequently Asked Questions About OLIPOP

What is OLIPOP's tone of voice?

OLIPOP uses a healthy, nostalgic, modern tone of voice. Their communication is nostalgic modern, typically using descriptive-style sentences in the present tense. Their tagline "A New Kind of Soda" exemplifies this voice.

How does OLIPOP communicate with customers?

OLIPOP reimagined soda as a health food with prebiotic benefits for gut health. Classic flavors like Vintage Cola and Orange Squeeze satisfy soda cravings while supporting the microbiome. The brand has become a standout in the functional beverage category.

What is OLIPOP's brand message?

OLIPOP's core message: Vintage soda flavors with modern digestive benefits Their mission: Bring soda back with better ingredients

What is OLIPOP's slogan?

OLIPOP's slogan is "A New Kind of Soda". It carries their healthy, nostalgic, modern voice.

What is OLIPOP's mission?

OLIPOP's mission: Bring soda back with better ingredients

What makes OLIPOP's brand voice unique?

OLIPOP stands out through their healthy, nostalgic, modern communication style. Their central brand tension, "Indulgence vs. Health", shapes how they communicate across the Food & Beverage sector.

What language style does OLIPOP use?

OLIPOP uses nostalgic modern language, with literal messaging, in descriptive-style sentences, using the present tense.

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