Nando's Tone of Voice — Cheeky & Bold

Tagline: "Everyone's welcome"

Industry: Fast Casual

Sector: Food & Beverage

How Nando's Communicates

Nando’s talks with warm, cheeky South African wit. "Everyone’s welcome" pairs a genuinely inclusive spirit with playful, irreverent humour — bold, friendly, fun. The voice is tongue-in-cheek and warm, selling peri-peri chicken with a grin and open arms.

Tone Words

Nando's's brand voice is defined by the following tone words: Cheeky, Bold, Inclusive.

Communication Style

Language Style: Tongue-in-cheek
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Nando's Brand Story

Nando's is famous for its flame-grilled peri-peri chicken and distinctive South African personality.

Brand Message

Peri-Peri chicken with a cheeky South African spirit

Brand Mission

To change lives together, one meal at a time

Brand Positioning

Core Concept: Welcome All

Central Tension: Global vs. South African

About Nando's

Nando's (; Afrikaans: [ˈnandœs]) is a South African multinational fast casual restaurant chain that specialises in Portuguese flame-grilled, peri-peri style chicken. The name is derived from a nickname for the male given name Fernando, in reference to one of the company's founders. Founded in Johannesburg in 1987, Nando's operates over 1,200 outlets in 30 countries. Their logo depicts the Rooster of Barcelos, one of Portugal's most common symbols. The company was wholly owned by Dick Enthoven until his death in 2022, and is now owned by his family.

Frequently Asked Questions About Nando's

What is Nando's's tone of voice?

Nando's uses a cheeky, bold, inclusive tone of voice. Their communication is tongue-in-cheek, typically using statement-style sentences in the present tense. Their tagline "Everyone's welcome" exemplifies this voice.

How does Nando's communicate with customers?

Nando's is famous for its flame-grilled peri-peri chicken and distinctive South African personality.

What is Nando's's brand message?

Nando's's core message: Peri-Peri chicken with a cheeky South African spirit Their mission: To change lives together, one meal at a time

What is Nando's's slogan?

Nando's's slogan is "Everyone's welcome". It carries their cheeky, bold, inclusive voice.

What is Nando's's mission?

Nando's's mission: To change lives together, one meal at a time

What makes Nando's's brand voice unique?

Nando's stands out through their cheeky, bold, inclusive communication style. Their central brand tension, "Global vs. South African", shapes how they communicate across the Food & Beverage sector.

What language style does Nando's use?

Nando's uses tongue-in-cheek language, with straightforward messaging, in statement-style sentences, using the present tense.