Nando's Tone of Voice — Cheeky & Bold

Tagline: "Everyone's welcome"

Industry: Fast Casual

Sector: Food & Beverage

How Nando's Communicates

Nando's communicates with a cheeky, bold and inclusive voice using cheeky language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Everyone's welcome", captures this voice. The central tension in Nando's's communication is global vs. south african, which shapes every message they craft. Their mission is to change lives together, one meal at a time.

Tone Words

Nando's's brand voice is defined by the following tone words: Cheeky, Bold, Inclusive.

Communication Style

  • Language Style: Cheeky
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Nando's Brand Story

Nando's is famous for its flame-grilled peri-peri chicken and distinctive South African personality.

Brand Message

Peri-Peri chicken with a cheeky South African spirit

Brand Mission

To change lives together, one meal at a time

Brand Positioning

Core Concept: Welcome All

Central Tension: Global vs. South African

Frequently Asked Questions About Nando's

What is Nando's's tone of voice?

Nando's uses a cheeky, bold, inclusive tone of voice. Their communication is cheeky, typically using statement-style sentences in the present tense. Their tagline "Everyone's welcome" exemplifies this voice.

How does Nando's communicate with customers?

Nando's is famous for its flame-grilled peri-peri chicken and distinctive South African personality.

What is Nando's's brand message?

Nando's's core message is about Peri-Peri chicken with a cheeky South African spirit. Their concept "Welcome All" drives their mission: To change lives together, one meal at a time.

What makes Nando's's brand voice unique?

Nando's stands out through their cheeky, bold, inclusive communication style. Their central brand tension — "Global vs. South African" — shapes every message they craft in the Food & Beverage sector.

What language style does Nando's use?

Nando's uses cheeky language with literal messaging. Their sentences are typically statement in structure, using the present tense.