The Hershey Company Tone of Voice — Sweet & Happy

Tagline: "Hello Happy"

Industry: Confectionery / Chocolate

Sector: Food & Beverage

How The Hershey Company Communicates

The Hershey Company communicates with a sweet, happy and nostalgic voice using joyful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Hello Happy", captures this voice. The central tension in The Hershey Company's communication is routine vs. special, which shapes every message they craft. Their mission is to make more moments of goodness.

Tone Words

The Hershey Company's brand voice is defined by the following tone words: Sweet, Happy, Nostalgic.

Communication Style

  • Language Style: Joyful
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

The Hershey Company Brand Story

Hershey built an American chocolate empire from Pennsylvania, creating iconic products like Hershey's Kisses, Reese's, and Kit Kat (in the US). The company's chocolate is synonymous with American confectionery.

Brand Message

Bringing sweetness and happiness to every moment

Brand Mission

Make more moments of goodness

Brand Positioning

Core Concept: Happiness

Central Tension: Routine vs. Special

Frequently Asked Questions About The Hershey Company

What is The Hershey Company's tone of voice?

The Hershey Company uses a sweet, happy, nostalgic tone of voice. Their communication is joyful, typically using statement-style sentences in the present tense. Their tagline "Hello Happy" exemplifies this voice.

How does The Hershey Company communicate with customers?

Hershey built an American chocolate empire from Pennsylvania, creating iconic products like Hershey's Kisses, Reese's, and Kit Kat (in the US). The company's chocolate is synonymous with American confectionery.

What is The Hershey Company's brand message?

The Hershey Company's core message is about Bringing sweetness and happiness to every moment. Their concept "Happiness" drives their mission: Make more moments of goodness.

What makes The Hershey Company's brand voice unique?

The Hershey Company stands out through their sweet, happy, nostalgic communication style. Their central brand tension — "Routine vs. Special" — shapes every message they craft in the Food & Beverage sector.

What language style does The Hershey Company use?

The Hershey Company uses joyful language with figurative messaging. Their sentences are typically statement in structure, using the present tense.