The Hershey Company Tone of Voice — Sweet & Happy

Tagline: "Hello Happy"

Industry: Confectionery / Chocolate

Sector: Food & Beverage

How The Hershey Company Communicates

Hershey ties chocolate to simple, nostalgic joy. "Hello Happy" keeps it warm, wholesome, and childlike — sweet, familiar, upbeat. The voice is sweet-natured and gentle, selling a chocolate bar as a small dose of everyday happiness.

Tone Words

The Hershey Company's brand voice is defined by the following tone words: Sweet, Happy, Nostalgic.

Communication Style

Language Style: Sweet-natured
Sentence Type: Statement
Tense: Present
Expression: Imaginative

The Hershey Company Brand Story

Hershey built an American chocolate empire from Pennsylvania, creating iconic products like Hershey's Kisses, Reese's, and Kit Kat (in the US). The company's chocolate is synonymous with American confectionery.

Brand Message

Bringing sweetness and happiness to every moment

Brand Mission

Make more moments of goodness

Brand Positioning

Core Concept: Happiness

Central Tension: Routine vs. Special

About The Hershey Company

The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products (through mergers and acquisitions). The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company. Hershey's chocolate is available in 60 countries. It has three large distribution centers with modern labor management systems. In addition, Hershey is a member of the World Cocoa Foundation. It is also associated with the Hersheypark Stadium and the Giant Center. The Hershey Company has no affiliation to Hershey Creamery Company, though both companies were founded in Lancaster County, Pennsylvania, in the same year. The companies have had a tumultuous relationship...

Frequently Asked Questions About The Hershey Company

What is The Hershey Company's tone of voice?

The Hershey Company uses a sweet, happy, nostalgic tone of voice. Their communication is sweet-natured, typically using statement-style sentences in the present tense. Their tagline "Hello Happy" exemplifies this voice.

How does The Hershey Company communicate with customers?

What is The Hershey Company's brand message?

The Hershey Company's core message: Bringing sweetness and happiness to every moment Their mission: Make more moments of goodness

What is The Hershey Company's slogan?

The Hershey Company's slogan is "Hello Happy". It carries their sweet, happy, nostalgic voice.

What is The Hershey Company's mission?

The Hershey Company's mission: Make more moments of goodness

What makes The Hershey Company's brand voice unique?

The Hershey Company stands out through their sweet, happy, nostalgic communication style. Their central brand tension, "Routine vs. Special", shapes how they communicate across the Food & Beverage sector.

What language style does The Hershey Company use?

The Hershey Company uses sweet-natured language, with imaginative messaging, in statement-style sentences, using the present tense.