Danone Tone of Voice — Healthy & Sustainable

Tagline: "One Planet. One Health."

Industry: Dairy / Plant-Based Foods

Sector: Food & Beverage

How Danone Communicates

Danone communicates with a healthy, sustainable and purposeful voice using purpose-driven language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "One Planet. One Health.", captures this voice. The central tension in Danone's communication is unhealthy vs. healthy, which shapes every message they craft. Their mission is to bring health through food to as many people as possible.

Tone Words

Danone's brand voice is defined by the following tone words: Healthy, Sustainable, Purposeful.

Communication Style

Language Style: Purpose-Driven
Sentence Type: Statement
Tense: Present
Expression: Figurative

Danone Brand Story

Danone leads in dairy and plant-based foods with brands like Activia, Oikos, Silk, and Evian. The company became a certified B Corp, integrating sustainability into its core business.

Brand Message

Food and beverages that bring health to people and the planet

Brand Mission

Bring health through food to as many people as possible

Brand Positioning

Core Concept: Health & Planet

Central Tension: Unhealthy vs. Healthy

About Danone

Danone S.A. (French pronunciation: [danɔn]) is a French multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Spain. It is listed on Euronext Paris, where it is a component of the CAC 40 stock market index. Some of the company's products are branded Dannon in the United States. As of 2018, Danone sold products in 120 markets, and, in 2018, had sales of €24.65 billion. In the first half of 2018, 29% of sales came from specialized nutritional preparations, 19% came from branded bottled water, and 52% came from dairy and plant-based products (including yoghurt).

Frequently Asked Questions About Danone

What is Danone's tone of voice?

Danone uses a healthy, sustainable, purposeful tone of voice. Their communication is purpose-driven, typically using statement-style sentences in the present tense. Their tagline "One Planet. One Health." exemplifies this voice.

How does Danone communicate with customers?

Danone leads in dairy and plant-based foods with brands like Activia, Oikos, Silk, and Evian. The company became a certified B Corp, integrating sustainability into its core business.

What is Danone's brand message?

Danone's core message: Food and beverages that bring health to people and the planet Their mission: Bring health through food to as many people as possible

What is Danone's slogan?

Danone's slogan is "One Planet. One Health.". It carries their healthy, sustainable, purposeful voice.

What is Danone's mission?

Danone's mission: Bring health through food to as many people as possible

What makes Danone's brand voice unique?

Danone stands out through their healthy, sustainable, purposeful communication style. Their central brand tension, "Unhealthy vs. Healthy", shapes how they communicate across the Food & Beverage sector.

What language style does Danone use?

Danone uses purpose-driven language, with figurative messaging, in statement-style sentences, using the present tense.