Top Bold Fashion Brands

The top 15 bold fashion brands analyzed by Tonelab. These brands use a distinctly bold tone of voice in their fashion communications.

Ranked List

  1. 1. Nike — "Just Do It"
  2. 2. Ray-Ban — "Never Hide"
  3. 3. Patagonia — "We're in Business to Save Our Home Planet"
  4. 4. Columbia — "Tested Tough"
  5. 5. Versace — "Versace. Be Yourself."
  6. 6. Boohoo — "Boohoo Own It"
  7. 7. PrettyLittleThing — "Every Body Every Occasion"
  8. 8. Vincero — "Be Iconic"
  9. 9. Diesel — "For Successful Living"
  10. 10. BAPE — "Ape shall never kill ape"
  11. 11. Timberland — "Built for the Bold"
  12. 12. True Religion — "Own Your True"
  13. 13. PrettyLittleThing — "Every body every story"
  14. 14. Missguided — "Make your own rules"
  15. 15. Moschino — "Fashion with a Sense of Humor"