S'well Tone of Voice — Sustainable & Stylish

Tagline: "Because You're Thirsty for Change"

Industry: Drinkware

Sector: Consumer Goods

How S'well Communicates

S'well communicates with a sustainable, stylish and mission voice using stylish, mission-driven, and sustainable language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "Because You're Thirsty for Change", captures this voice. The central tension in S'well's communication is style vs. substance, which shapes every message they craft. Their mission is to eliminating single-use plastic bottles.

Tone Words

S'well's brand voice is defined by the following tone words: Sustainable, Stylish, Mission.

Communication Style

  • Language Style: Stylish, mission-driven, and sustainable
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Figurative

S'well Brand Story

S'well made reusable bottles fashionable with distinctive shapes and patterns. Founded with a mission to reduce single-use plastic, the brand proved sustainability could be chic. Limited editions and fashion collaborations created collectibility. UNICEF partnership reinforced mission beyond just selling bottles.

Brand Message

Reduce plastic, stay stylish

Brand Mission

Eliminating single-use plastic bottles

Brand Positioning

Core Concept: Stylish sustainable bottles

Central Tension: Style vs. Substance

About S'well

S'well is a reusable water bottle and insulated products company headquartered in Manhattan, New York. Sarah Kauss founded the company in 2010 and was the company's CEO until 2020.

Frequently Asked Questions About S'well

What is S'well's tone of voice?

S'well uses a sustainable, stylish, mission tone of voice. Their communication is stylish, mission-driven, and sustainable, typically using declarative-style sentences in the present tense. Their tagline "Because You're Thirsty for Change" exemplifies this voice.

How does S'well communicate with customers?

S'well made reusable bottles fashionable with distinctive shapes and patterns. Founded with a mission to reduce single-use plastic, the brand proved sustainability could be chic. Limited editions and fashion collaborations created collectibility. UNICEF partnership reinforced mission beyond just selling bottles.

What is S'well's brand message?

S'well's core message: Reduce plastic, stay stylish Their mission: Eliminating single-use plastic bottles

What is S'well's slogan?

S'well's slogan is "Because You're Thirsty for Change". It carries their sustainable, stylish, mission voice.

What is S'well's mission?

S'well's mission: Eliminating single-use plastic bottles

What makes S'well's brand voice unique?

S'well stands out through their sustainable, stylish, mission communication style. Their central brand tension, "Style vs. Substance", shapes how they communicate across the Consumer Goods sector.

What language style does S'well use?

S'well uses stylish, mission-driven, and sustainable language, with figurative messaging, in declarative-style sentences, using the present tense.

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