S'well Tone of Voice — Sustainable & Stylish
Tagline: "Because You're Thirsty for Change"
Industry: Drinkware
Sector: Consumer Goods
How S'well Communicates
S’well ties reusable bottles to style with a purpose. "Because You’re Thirsty for Change" frames the brand around fashionable bottles designed to cut plastic waste — sustainable, stylish, mission-driven. The voice is chic-sustainable and confident, selling a bottle beautiful enough to carry like a designer accessory while quietly doing good, pairing looking good with reducing single-use plastic.
Tone Words
S'well's brand voice is defined by the following tone words: Sustainable, Stylish, Mission.
Communication Style
- Language Style: Chic-sustainable
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
S'well Brand Story
S'well made reusable bottles fashionable with distinctive shapes and patterns. Founded with a mission to reduce single-use plastic, the brand proved sustainability could be chic. Limited editions and fashion collaborations created collectibility. UNICEF partnership reinforced mission beyond just selling bottles.
Brand Message
Reduce plastic, stay stylish
Brand Mission
Eliminating single-use plastic bottles
Brand Positioning
Core Concept: Stylish sustainable bottles
Central Tension: Style vs. Substance
About S'well
S'well is a reusable water bottle and insulated products company headquartered in Manhattan, New York. Sarah Kauss founded the company in 2010 and was the company's CEO until 2020.
Frequently Asked Questions About S'well
What is S'well's tone of voice?
S'well uses a sustainable, stylish, mission tone of voice. Their communication is chic-sustainable, typically using statement-style sentences in the present tense. Their tagline "Because You're Thirsty for Change" exemplifies this voice.
How does S'well communicate with customers?
S'well made reusable bottles fashionable with distinctive shapes and patterns. Founded with a mission to reduce single-use plastic, the brand proved sustainability could be chic. Limited editions and fashion collaborations created collectibility. UNICEF partnership reinforced mission beyond just selling bottles.
What is S'well's brand message?
S'well's core message: Reduce plastic, stay stylish Their mission: Eliminating single-use plastic bottles
What is S'well's slogan?
S'well's slogan is "Because You're Thirsty for Change". It carries their sustainable, stylish, mission voice.
What is S'well's mission?
S'well's mission: Eliminating single-use plastic bottles
What makes S'well's brand voice unique?
S'well stands out through their sustainable, stylish, mission communication style. Their central brand tension, "Style vs. Substance", shapes how they communicate across the Consumer Goods sector.
What language style does S'well use?
S'well uses chic-sustainable language, with imaginative messaging, in statement-style sentences, using the present tense.
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