Staples Tone of Voice — Simple & Helpful

Tagline: "That Was Easy"

Industry: Office Supplies

Sector: Retail

How Staples Communicates

Staples communicates with a simple and helpful voice using friendly language. Their sentences are primarily statements in the past tense. Their messaging is figurative. Their tagline, "That Was Easy", captures this voice. The central tension in Staples's communication is complex vs. easy, which shapes every message they craft. Their mission is to make it easy to work smarter.

Tone Words

Staples's brand voice is defined by the following tone words: Simple, Helpful.

Communication Style

  • Language Style: Friendly
  • Sentence Type: Statement
  • Tense: Past
  • Expression: Figurative

Staples Brand Story

Staples iconic Easy Button defined the brand promise of simplifying office work. From supplies to services, Staples makes work easier.

Brand Message

Everything for work, made easy

Brand Mission

Make it easy to work smarter

Brand Positioning

Core Concept: Office Made Easy

Central Tension: Complex vs. Easy

Frequently Asked Questions About Staples

What is Staples's tone of voice?

Staples uses a simple, helpful tone of voice. Their communication is friendly, typically using statement-style sentences in the past tense. Their tagline "That Was Easy" exemplifies this voice.

How does Staples communicate with customers?

Staples iconic Easy Button defined the brand promise of simplifying office work. From supplies to services, Staples makes work easier.

What is Staples's brand message?

Staples's core message is about Everything for work, made easy. Their concept "Office Made Easy" drives their mission: Make it easy to work smarter.

What makes Staples's brand voice unique?

Staples stands out through their simple, helpful communication style. Their central brand tension — "Complex vs. Easy" — shapes every message they craft in the Retail sector.

What language style does Staples use?

Staples uses friendly language with figurative messaging. Their sentences are typically statement in structure, using the past tense.