Office Depot Tone of Voice — Capable & Business

Tagline: "Taking Care Of Business"

Industry: Office Supplies

Sector: Retail

How Office Depot Communicates

Office Depot ties itself to keeping businesses stocked and running. "Taking Care Of Business" frames the store around supplies, services, and solutions for getting work done — capable, practical, professional. The voice is business-supporting and matter-of-fact, selling itself as the reliable partner that handles the everyday needs behind any working business.

Tone Words

Office Depot's brand voice is defined by the following tone words: Capable, Business.

Communication Style

Language Style: Business-supporting
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Office Depot Brand Story

Office Depot serves businesses of all sizes with supplies, technology, and services. The brand has evolved from retail to B2B solutions.

Brand Message

Solutions for business success

Brand Mission

Deliver solutions that help workplaces work better

Brand Positioning

Core Concept: Business Support

Central Tension: DIY vs. Full Service

About Office Depot

The ODP Corporation, doing business as Office Depot, is an office supply retailer headquartered in Boca Raton, Florida. The company has combined annual sales of approximately $7 billion, and employs about 19,000 people in the United States. It operates 922 retail stores in the United States under the Office Depot and OfficeMax brands, as well as e-commerce sites and a business-to-business sales organization. In September 2025, it agreed to be taken private by Atlas Holdings for $842.2 million. In December 2025, it was announced the acquisition had been completed for approximately $1 billion and subsequently Office Depot became a private company. As part of the transition, Craig Gunckel was appointed chief executive to lead the firm's retail and B2B business operations across North America.

Frequently Asked Questions About Office Depot

What is Office Depot's tone of voice?

Office Depot uses a capable, business tone of voice. Their communication is business-supporting, typically using statement-style sentences in the present tense. Their tagline "Taking Care Of Business" exemplifies this voice.

How does Office Depot communicate with customers?

Office Depot serves businesses of all sizes with supplies, technology, and services. The brand has evolved from retail to B2B solutions.

What is Office Depot's brand message?

Office Depot's core message: Solutions for business success Their mission: Deliver solutions that help workplaces work better

What is Office Depot's slogan?

Office Depot's slogan is "Taking Care Of Business". It carries their capable, business voice.

What is Office Depot's mission?

Office Depot's mission: Deliver solutions that help workplaces work better

What makes Office Depot's brand voice unique?

Office Depot stands out through their capable, business communication style. Their central brand tension, "DIY vs. Full Service", shapes how they communicate across the Retail sector.

What language style does Office Depot use?

Office Depot uses business-supporting language, with imaginative messaging, in statement-style sentences, using the present tense.