Mondelez International Tone of Voice — Joyful & Convenient

Tagline: "Snacking made right"

Industry: Food & Beverage

Sector: Food & Beverage

How Mondelez International Communicates

Mondelez International communicates with a joyful and convenient voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Snacking made right", captures this voice. The central tension in Mondelez International's communication is craving vs. balance, which shapes every message they craft. Their mission is to deliver snacks that bring happiness and health.

Tone Words

Mondelez International's brand voice is defined by the following tone words: Joyful, Convenient.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Mondelez International Brand Story

"Snacking made right" emphasizes a balance between enjoyment and health, reflecting a commitment to mindful indulgence. The core tension of craving versus balance resonates throughout their communication, suggesting a supportive approach to satisfying desires without guilt. The joyful and convenient tone invites consumers to embrace their snacks, while the declarative language style reinforces clarity and intention.

Brand Message

Bring delicious, mindful snacks to people

Brand Mission

Deliver snacks that bring happiness and health

Brand Positioning

Core Concept: Balanced Indulgence

Central Tension: Craving vs. Balance

About Mondelez International

Mondelēz International, Inc. ( MON-də-LEEZ) is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise has operated since 2012 when Kraft Foods Inc. was renamed Mondelez and retained its snack food business, while its North American grocery business was spun off to a new company called Kraft Foods Group, which 3 years later merged with Heinz to form Kraft Heinz. The name Mondelez is derived from the Latin word mundus ("world") and delez, a derivative of the word "delicious". Mondelez manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mondelez International's portfolio includes several billion-dollar components, among them cookie, cracker, and candy brands TUC, Nabisco (manufacturers of Belvita, Chips Ahoy!, Oreo, Ritz, Triscuit, Wheat Thins, etc.), LU, Sour Patch Kids, Barny, and Peek Freans...

Frequently Asked Questions About Mondelez International

What is Mondelez International's tone of voice?

Mondelez International uses a joyful, convenient tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Snacking made right" exemplifies this voice.

How does Mondelez International communicate with customers?

"Snacking made right" emphasizes a balance between enjoyment and health, reflecting a commitment to mindful indulgence. The core tension of craving versus balance resonates throughout their communication, suggesting a supportive approach to satisfying desires without guilt. The joyful and convenient tone invites consumers to embrace their snacks, while the declarative language style reinforces clarity and intention.

What is Mondelez International's brand message?

Mondelez International's core message: Bring delicious, mindful snacks to people Their mission: Deliver snacks that bring happiness and health

What is Mondelez International's slogan?

Mondelez International's slogan is "Snacking made right". It carries their joyful, convenient voice.

What is Mondelez International's mission?

Mondelez International's mission: Deliver snacks that bring happiness and health

What makes Mondelez International's brand voice unique?

Mondelez International stands out through their joyful, convenient communication style. Their central brand tension, "Craving vs. Balance", shapes how they communicate across the Food & Beverage sector.

What language style does Mondelez International use?

Mondelez International uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.

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