Gorillas Tone of Voice — Fast & Urban
Tagline: "Groceries in Minutes"
Industry: Instant Grocery Delivery
Sector: Retail
How Gorillas Communicates
Gorillas ties grocery delivery to arriving in minutes. "Groceries in Minutes" frames the service around lightning-fast delivery from local dark stores to impatient city dwellers — fast, urban, convenient. The voice is minutes-delivery and brisk, selling the near-instant gratification of everyday groceries showing up at your door faster than you could walk to the shop.
Tone Words
Gorillas's brand voice is defined by the following tone words: Fast, Urban, Convenient.
Communication Style
- Language Style: Minutes-delivery
- Sentence Type: Descriptive
- Tense: Present
- Expression: Straightforward
Gorillas Brand Story
Gorillas pioneered 10-minute grocery delivery in Europe, using dark stores positioned across urban areas. The bold black and white branding and aggressive expansion made Gorillas the fastest-growing startup in Germany. Now part of Getir, the brand continues to serve urban customers who want groceries instantly.
Brand Message
Get your groceries delivered in minutes
Brand Mission
Deliver groceries faster than ever before
Brand Positioning
Core Concept: Instant Delivery
Central Tension: Waiting vs. Instant
About Gorillas
The Pittsburg State Gorillas, commonly referred to as Pitt State, are the athletic teams that represent Pittsburg State University. They are in the NCAA Division II as a member of the Mid-America Intercollegiate Athletics Association (MIAA). The Gorillas previously competed in the Central States Intercollegiate Conference (CSIC) of the National Association of Intercollegiate Athletics (NAIA) from 1976–77 to 1988–89; in the Great Plains Athletic Conference (GPAC) from 1972–73 to 1975–76; in the Rocky Mountain Athletic Conference (RMAC) from 1968–69 to 1971–72; in the Central Intercollegiate Athletic Conference (CIC) from 1923–24 to 1967–68; and in the Kansas Collegiate Athletic Conference (KCAC) from 1902–03 to 1922–23.
Frequently Asked Questions About Gorillas
What is Gorillas's tone of voice?
Gorillas uses a fast, urban, convenient tone of voice. Their communication is minutes-delivery, typically using descriptive-style sentences in the present tense. Their tagline "Groceries in Minutes" exemplifies this voice.
How does Gorillas communicate with customers?
Gorillas pioneered 10-minute grocery delivery in Europe, using dark stores positioned across urban areas. The bold black and white branding and aggressive expansion made Gorillas the fastest-growing startup in Germany. Now part of Getir, the brand continues to serve urban customers who want groceries instantly.
What is Gorillas's brand message?
Gorillas's core message: Get your groceries delivered in minutes Their mission: Deliver groceries faster than ever before
What is Gorillas's slogan?
Gorillas's slogan is "Groceries in Minutes". It carries their fast, urban, convenient voice.
What is Gorillas's mission?
Gorillas's mission: Deliver groceries faster than ever before
What makes Gorillas's brand voice unique?
Gorillas stands out through their fast, urban, convenient communication style. Their central brand tension, "Waiting vs. Instant", shapes how they communicate across the Retail sector.
What language style does Gorillas use?
Gorillas uses minutes-delivery language, with straightforward messaging, in descriptive-style sentences, using the present tense.
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