Gorillas Tone of Voice — Fast & Urban

Tagline: "Groceries in Minutes"

Industry: Instant Grocery Delivery

Sector: Retail

How Gorillas Communicates

Gorillas communicates with a fast, urban and convenient voice using bold urban language. Their sentences are primarily descriptives in the present tense. Their messaging is literal. Their tagline, "Groceries in Minutes", captures this voice. The central tension in Gorillas's communication is waiting vs. instant, which shapes every message they craft. Their mission is to deliver groceries faster than ever before.

Tone Words

Gorillas's brand voice is defined by the following tone words: Fast, Urban, Convenient.

Communication Style

  • Language Style: Bold Urban
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Literal

Gorillas Brand Story

Gorillas pioneered 10-minute grocery delivery in Europe, using dark stores positioned across urban areas. The bold black and white branding and aggressive expansion made Gorillas the fastest-growing startup in Germany. Now part of Getir, the brand continues to serve urban customers who want groceries instantly.

Brand Message

Get your groceries delivered in minutes

Brand Mission

Deliver groceries faster than ever before

Brand Positioning

Core Concept: Instant Delivery

Central Tension: Waiting vs. Instant

About Gorillas

The Pittsburg State Gorillas, commonly referred to as Pitt State, are the athletic teams that represent Pittsburg State University. They are in the NCAA Division II as a member of the Mid-America Intercollegiate Athletics Association (MIAA). The Gorillas previously competed in the Central States Intercollegiate Conference (CSIC) of the National Association of Intercollegiate Athletics (NAIA) from 1976–77 to 1988–89; in the Great Plains Athletic Conference (GPAC) from 1972–73 to 1975–76; in the Rocky Mountain Athletic Conference (RMAC) from 1968–69 to 1971–72; in the Central Intercollegiate Athletic Conference (CIC) from 1923–24 to 1967–68; and in the Kansas Collegiate Athletic Conference (KCAC) from 1902–03 to 1922–23.

Frequently Asked Questions About Gorillas

What is Gorillas's tone of voice?

Gorillas uses a fast, urban, convenient tone of voice. Their communication is bold urban, typically using descriptive-style sentences in the present tense. Their tagline "Groceries in Minutes" exemplifies this voice.

How does Gorillas communicate with customers?

Gorillas pioneered 10-minute grocery delivery in Europe, using dark stores positioned across urban areas. The bold black and white branding and aggressive expansion made Gorillas the fastest-growing startup in Germany. Now part of Getir, the brand continues to serve urban customers who want groceries instantly.

What is Gorillas's brand message?

Gorillas's core message: Get your groceries delivered in minutes Their mission: Deliver groceries faster than ever before

What is Gorillas's slogan?

Gorillas's slogan is "Groceries in Minutes". It carries their fast, urban, convenient voice.

What is Gorillas's mission?

Gorillas's mission: Deliver groceries faster than ever before

What makes Gorillas's brand voice unique?

Gorillas stands out through their fast, urban, convenient communication style. Their central brand tension, "Waiting vs. Instant", shapes how they communicate across the Retail sector.

What language style does Gorillas use?

Gorillas uses bold urban language, with literal messaging, in descriptive-style sentences, using the present tense.

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