Aflac Tone of Voice — Caring & Friendly
Tagline: "We've got you under our wing"
Industry: Insurance
Sector: Insurance
How Aflac Communicates
Aflac communicates with a caring and friendly voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We've got you under our wing", captures this voice. The central tension in Aflac's communication is risk vs. comfort, which shapes every message they craft. Their mission is to support lives through thoughtful insurance.
Tone Words
Aflac's brand voice is defined by the following tone words: Caring, Friendly.
Communication Style
- Language Style: Declarative
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Aflac Brand Story
"We've got you under our wing" communicates a sense of protective assurance, balancing the core tension of risk and comfort. The tone is caring and friendly, inviting a personal connection while addressing serious needs. The declarative style reinforces confidence, making the message clear and direct. This approach reflects a commitment to support, fostering trust in uncertain times.
Brand Message
Care like family
Brand Mission
Support lives through thoughtful insurance
Brand Positioning
Core Concept: Friendly Security
Central Tension: Risk vs. Comfort
Frequently Asked Questions About Aflac
What is Aflac's tone of voice?
Aflac uses a caring, friendly tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "We've got you under our wing" exemplifies this voice.
How does Aflac communicate with customers?
"We've got you under our wing" communicates a sense of protective assurance, balancing the core tension of risk and comfort. The tone is caring and friendly, inviting a personal connection while addressing serious needs. The declarative style reinforces confidence, making the message clear and direct. This approach reflects a commitment to support, fostering trust in uncertain times.
What is Aflac's brand message?
Aflac's core message is about Care like family. Their concept "Friendly Security" drives their mission: Support lives through thoughtful insurance.
What makes Aflac's brand voice unique?
Aflac stands out through their caring, friendly communication style. Their central brand tension — "Risk vs. Comfort" — shapes every message they craft in the Insurance sector.
What language style does Aflac use?
Aflac uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.