Aflac Tone of Voice — Caring & Friendly

Tagline: "We've got you under our wing"

Industry: Insurance

Sector: Insurance

How Aflac Communicates

Aflac communicates with a caring and friendly voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We've got you under our wing", captures this voice. The central tension in Aflac's communication is risk vs. comfort, which shapes every message they craft. Their mission is to support lives through thoughtful insurance.

Tone Words

Aflac's brand voice is defined by the following tone words: Caring, Friendly.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Aflac Brand Story

"We've got you under our wing" communicates a sense of protective assurance, balancing the core tension of risk and comfort. The tone is caring and friendly, inviting a personal connection while addressing serious needs. The declarative style reinforces confidence, making the message clear and direct. This approach reflects a commitment to support, fostering trust in uncertain times.

Brand Message

Care like family

Brand Mission

Support lives through thoughtful insurance

Brand Positioning

Core Concept: Friendly Security

Central Tension: Risk vs. Comfort

About Aflac

Aflac Incorporated (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. It was founded in 1955 and is based in Columbus, Georgia. In the U.S., it underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays cash benefits when a policyholder has a covered accident or illness. The company states it "provides financial protection to more than 50 million people worldwide". In 2009, Aflac acquired Continental American Insurance Company for $100 million, enabling them to sell supplemental insurance on both the individual and group platforms. As of June 30, 2012, it was represented by approximately 19,300 sales agencies in Japan and 76,900 licensed sales associates in the U.S.

Frequently Asked Questions About Aflac

What is Aflac's tone of voice?

Aflac uses a caring, friendly tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "We've got you under our wing" exemplifies this voice.

How does Aflac communicate with customers?

"We've got you under our wing" communicates a sense of protective assurance, balancing the core tension of risk and comfort. The tone is caring and friendly, inviting a personal connection while addressing serious needs. The declarative style reinforces confidence, making the message clear and direct. This approach reflects a commitment to support, fostering trust in uncertain times.

What is Aflac's brand message?

Aflac's core message: Care like family Their mission: Support lives through thoughtful insurance

What is Aflac's slogan?

Aflac's slogan is "We've got you under our wing". It carries their caring, friendly voice.

What is Aflac's mission?

Aflac's mission: Support lives through thoughtful insurance

What makes Aflac's brand voice unique?

Aflac stands out through their caring, friendly communication style. Their central brand tension, "Risk vs. Comfort", shapes how they communicate across the Insurance sector.

What language style does Aflac use?

Aflac uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.

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