MetLife Tone of Voice — Trustworthy & Supportive

Tagline: "Always With You"

Industry: Life Insurance / Financial Services

Sector: Insurance

How MetLife Communicates

MetLife ties insurance and financial services to being a constant presence through life. "Always With You" frames the company around dependable, enduring support across life’s stages — trustworthy, supportive, steady. The voice is lifelong-companion and warm, selling the reassurance of a partner that stays by your side through whatever the years bring.

Tone Words

MetLife's brand voice is defined by the following tone words: Trustworthy, Supportive, Enduring.

Communication Style

Language Style: Lifelong-companion
Sentence Type: Statement
Tense: Present
Expression: Imaginative

MetLife Brand Story

MetLife is one of the world's largest life insurers, serving 90 million customers globally. The Peanuts characters (Snoopy) became iconic brand ambassadors.

Brand Message

Insurance and financial services for life's journey

Brand Mission

Always with you, building a more confident future

Brand Positioning

Core Concept: Lifelong Support

Central Tension: Uncertainty vs. Security

About MetLife

MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with around 90 million customers in over 60 countries. The firm was founded on March 24, 1868. MetLife ranked No. 43 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. On January 6, 1915, MetLife completed the mutualization process, changing from a stock life insurance company owned by individuals to a mutual company operating without external shareholders and for the benefit of policyholders. After 85 years as a mutual company, MetLife demutualized into a publicly traded company with an initial public offering in 2000. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia's Pacific region, Europe, and the Middle East. MetLife serves 90 of the largest Fortune 500 companies. MetLife's head offices and boardroom are located at the MetLife Building at 200 Park Avenue in Midtown Manhattan and New York City which MetLife owned from 1981 to 2005...

Frequently Asked Questions About MetLife

What is MetLife's tone of voice?

MetLife uses a trustworthy, supportive, enduring tone of voice. Their communication is lifelong-companion, typically using statement-style sentences in the present tense. Their tagline "Always With You" exemplifies this voice.

How does MetLife communicate with customers?

MetLife is one of the world's largest life insurers, serving 90 million customers globally. The Peanuts characters (Snoopy) became iconic brand ambassadors.

What is MetLife's brand message?

MetLife's core message: Insurance and financial services for life's journey Their mission: Always with you, building a more confident future

What is MetLife's slogan?

MetLife's slogan is "Always With You". It carries their trustworthy, supportive, enduring voice.

What is MetLife's mission?

MetLife's mission: Always with you, building a more confident future

What makes MetLife's brand voice unique?

MetLife stands out through their trustworthy, supportive, enduring communication style. Their central brand tension, "Uncertainty vs. Security", shapes how they communicate across the Insurance sector.

What language style does MetLife use?

MetLife uses lifelong-companion language, with imaginative messaging, in statement-style sentences, using the present tense.