Oscar Health Tone of Voice — Friendly & Simple

Tagline: "Hi, we're Oscar"

Industry: Health Insurance

Sector: Insurance

How Oscar Health Communicates

Oscar Health communicates with a friendly, simple and tech-forward voice using friendly language. Their sentences are primarily greetings in the present tense. Their messaging is literal. Their tagline, "Hi, we're Oscar", captures this voice. The central tension in Oscar Health's communication is tech vs. healthcare complexity, which shapes every message they craft. Their mission is to make a healthier life accessible and affordable for all.

Tone Words

Oscar Health's brand voice is defined by the following tone words: Friendly, Simple, Tech-Forward.

Communication Style

  • Language Style: Friendly
  • Sentence Type: Greeting
  • Tense: Present
  • Expression: Literal

Oscar Health Brand Story

Oscar Health attempted the impossible: making health insurance human. Founded in 2012 by Mario Schlosser, Kevin Nazemi, and Josh Kushner, Oscar built a health insurer from scratch with consumer technology at its core. The company's app, free telemedicine, and clean design stood in stark contrast to the byzantine experiences typical of health insurance. Oscar went public in 2021 and has grown to serve over 1 million members. While profitability remains challenging in the complex healthcare market, Oscar has proven that consumer-focused design can work even in the most resistant industries.

Brand Message

Technology-first health insurance that actually makes sense

Brand Mission

To make a healthier life accessible and affordable for all

Brand Positioning

Core Concept: Friendly Health Insurance

Central Tension: Tech vs. Healthcare Complexity

About Oscar Health

Oscar Management Corporation doing business as Oscar Health is an American for-profit health insurance company, founded in 2012 by Joshua Kushner, Kevin Nazemi and Mario Schlosser, and is headquartered in New York City. The company focuses on the health insurance industry through telemedicine, healthcare focused technological interfaces, and transparent claims pricing systems which would make it easier for patients to navigate.

Frequently Asked Questions About Oscar Health

What is Oscar Health's tone of voice?

Oscar Health uses a friendly, simple, tech-forward tone of voice. Their communication is friendly, typically using greeting-style sentences in the present tense. Their tagline "Hi, we're Oscar" exemplifies this voice.

How does Oscar Health communicate with customers?

Oscar Health attempted the impossible: making health insurance human. Founded in 2012 by Mario Schlosser, Kevin Nazemi, and Josh Kushner, Oscar built a health insurer from scratch with consumer technology at its core. The company's app, free telemedicine, and clean design stood in stark contrast to the byzantine experiences typical of health insurance. Oscar went public in 2021 and has grown to serve over 1 million members. While profitability remains challenging in the complex healthcare market, Oscar has proven that consumer-focused design can work even in the most resistant industries.

What is Oscar Health's brand message?

Oscar Health's core message: Technology-first health insurance that actually makes sense Their mission: To make a healthier life accessible and affordable for all

What is Oscar Health's slogan?

Oscar Health's slogan is "Hi, we're Oscar". It carries their friendly, simple, tech-forward voice.

What is Oscar Health's mission?

Oscar Health's mission: To make a healthier life accessible and affordable for all

What makes Oscar Health's brand voice unique?

Oscar Health stands out through their friendly, simple, tech-forward communication style. Their central brand tension, "Tech vs. Healthcare Complexity", shapes how they communicate across the Insurance sector.

What language style does Oscar Health use?

Oscar Health uses friendly language, with literal messaging, in greeting-style sentences, using the present tense.

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