Top Reliable Consumer Goods Brands

The top 11 reliable consumer goods brands analyzed by Tonelab. These brands use a distinctly reliable tone of voice in their consumer goods communications.

Ranked List

  1. 1. Clorox — "Trusted by generations"
  2. 2. Energizer — "That's Positivenergy"
  3. 3. Church & Dwight — "Everyday Products for Everyday Needs"
  4. 4. Bounty — "The Quicker Picker Upper"
  5. 5. Coleman — "The Outdoor Company"
  6. 6. Thermos — "Keeps Hot Things Hot Cold Things Cold"
  7. 7. BIC — "Write Your Story"
  8. 8. Scotch — "The Trusted Tape"
  9. 9. Whirlpool — "Every Day Care"
  10. 10. Reynolds Wrap — "Endless Ways to Use It"
  11. 11. Huggies — "We Got You, Baby"