Macy's vs Mercari: Tone of Voice Compared
A side-by-side comparison of how Macy's and Mercari communicate — tone words, language style, sentence structure, and taglines.
In short
Macy's and Mercari both compete in E-commerce, but they don't sound alike. Macy's sounds aspirational, american, writing in aspirational language, while Mercari sounds simple, accessible, writing in simple language. They share no tone words at all. Macy's's tagline, "Believe", captures its voice; Mercari answers with "The Selling App".
Voice comparison
| Dimension | Macy's | Mercari |
|---|---|---|
| Tone words | Aspirational, American | Simple, Accessible |
| Language style | Aspirational | Simple |
| Sentence type | Command | Statement |
| Tense | Present | Present |
| Expression | Imaginative | Straightforward |
| Tagline | "Believe" | "The Selling App" |
What Macy's and Mercari share
Macy's and Mercari share no tone words. Both compete in the E-commerce sector.
Where they differ
Macy's leans aspirational, american. Mercari leans simple, accessible.
Positioning & strategy
| Dimension | Macy's | Mercari |
|---|---|---|
| Brand message | The magic of department store shopping, reimagined | The simplest way to buy and sell anything |
| Mission | Be the preferred shopping destination for our customers | Create value in a circular society |
| Core concept | Magic of Shopping | Easy Selling |
| Core tension | Ordinary vs. Magical | Complicated vs. Simple |
Frequently Asked Questions
How is Macy's's tone of voice different from Mercari's?
Macy's uses an aspirational, american tone with aspirational language, while Mercari uses a simple, accessible tone with simple language. They share no tone words.
What is Macy's's tagline and what is Mercari's tagline?
Macy's's tagline is "Believe". Mercari's tagline is "The Selling App".
Do Macy's and Mercari target the same market?
Yes — both Macy's and Mercari compete in the E-commerce sector, though Macy's focuses on department store and Mercari on e-commerce / marketplace.
Is Macy's or Mercari more figurative in its messaging?
Macy's's messaging is imaginative, while Mercari's is straightforward.