Spaces Tone of Voice — Creative & Flexible

Tagline: "Work Your Way"

Industry: Coworking

Sector: Real Estate

How Spaces Communicates

Spaces communicates with a creative and flexible voice using creative language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Work Your Way", captures this voice. The central tension in Spaces's communication is corporate vs. creative, which shapes every message they craft. Their mission is to create spaces where great ideas happen.

Tone Words

Spaces's brand voice is defined by the following tone words: Creative, Flexible.

Communication Style

  • Language Style: Creative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Spaces Brand Story

Spaces targets creative businesses and startups with designed environments that inspire. Part of IWG, the brand offers a more design-forward alternative to traditional offices.

Brand Message

Inspiring workspaces for creative businesses

Brand Mission

Create spaces where great ideas happen

Brand Positioning

Core Concept: Creative Workspaces

Central Tension: Corporate vs. Creative

Frequently Asked Questions About Spaces

What is Spaces's tone of voice?

Spaces uses a creative, flexible tone of voice. Their communication is creative, typically using command-style sentences in the present tense. Their tagline "Work Your Way" exemplifies this voice.

How does Spaces communicate with customers?

Spaces targets creative businesses and startups with designed environments that inspire. Part of IWG, the brand offers a more design-forward alternative to traditional offices.

What is Spaces's brand message?

Spaces's core message is about Inspiring workspaces for creative businesses. Their concept "Creative Workspaces" drives their mission: Create spaces where great ideas happen.

What makes Spaces's brand voice unique?

Spaces stands out through their creative, flexible communication style. Their central brand tension — "Corporate vs. Creative" — shapes every message they craft in the Real Estate sector.

What language style does Spaces use?

Spaces uses creative language with figurative messaging. Their sentences are typically command in structure, using the present tense.