CBRE Group Tone of Voice — Global & Professional

Tagline: "The Global Leader in Commercial Real Estate"

Industry: Commercial Real Estate

Sector: Real Estate

How CBRE Group Communicates

CBRE Group communicates with a global, professional and expert voice using professional language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "The Global Leader in Commercial Real Estate", captures this voice. The central tension in CBRE Group's communication is local vs. global, which shapes every message they craft. Their mission is to realize the potential of real estate.

Tone Words

CBRE Group's brand voice is defined by the following tone words: Global, Professional, Expert.

Communication Style

  • Language Style: Professional
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

CBRE Group Brand Story

CBRE advises the world's largest companies on real estate strategy, from office leasing to investment management. The firm operates in 100+ countries.

Brand Message

World's largest commercial real estate services firm

Brand Mission

Realize the potential of real estate

Brand Positioning

Core Concept: Commercial Expertise

Central Tension: Local vs. Global

About CBRE Group

CBRE Group, Inc. (an initialism of Coldwell Banker Richard Ellis) is an American commercial real estate services and investment firm, with corporate headquarters in Dallas, Texas, and global financial headquarters at Lever House in Midtown Manhattan. It is the world's largest commercial real estate services and investment firm based on 2022 revenue. The firm is ranked 135th on the Fortune 500 and has been included in the Fortune 500 every year since 2008. CBRE serves more than 95 of the companies on the Fortune 100. It is one of the "Big 4" commercial real estate services companies, alongside Cushman & Wakefield, Colliers and JLL.

Frequently Asked Questions About CBRE Group

What is CBRE Group's tone of voice?

CBRE Group uses a global, professional, expert tone of voice. Their communication is professional, typically using statement-style sentences in the present tense. Their tagline "The Global Leader in Commercial Real Estate" exemplifies this voice.

How does CBRE Group communicate with customers?

CBRE advises the world's largest companies on real estate strategy, from office leasing to investment management. The firm operates in 100+ countries.

What is CBRE Group's brand message?

CBRE Group's core message: World's largest commercial real estate services firm Their mission: Realize the potential of real estate

What is CBRE Group's slogan?

CBRE Group's slogan is "The Global Leader in Commercial Real Estate". It carries their global, professional, expert voice.

What is CBRE Group's mission?

CBRE Group's mission: Realize the potential of real estate

What makes CBRE Group's brand voice unique?

CBRE Group stands out through their global, professional, expert communication style. Their central brand tension, "Local vs. Global", shapes how they communicate across the Real Estate sector.

What language style does CBRE Group use?

CBRE Group uses professional language, with literal messaging, in statement-style sentences, using the present tense.

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