JLL Tone of Voice — Future-Focused & Global

Tagline: "We Shape the Future of Real Estate"

Industry: Commercial Real Estate

Sector: Real Estate

How JLL Communicates

JLL communicates with a future-focused, global and sustainable voice using visionary language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We Shape the Future of Real Estate", captures this voice. The central tension in JLL's communication is present vs. future, which shapes every message they craft. Their mission is to shape the future of real estate for a better world.

Tone Words

JLL's brand voice is defined by the following tone words: Future-Focused, Global, Sustainable.

Communication Style

  • Language Style: Visionary
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

JLL Brand Story

Jones Lang LaSalle leads in sustainable real estate practices. The firm advises major corporations on workplace strategy and property management.

Brand Message

Shaping the future of commercial real estate

Brand Mission

Shape the future of real estate for a better world

Brand Positioning

Core Concept: Future Shaping

Central Tension: Present vs. Future

Frequently Asked Questions About JLL

What is JLL's tone of voice?

JLL uses a future-focused, global, sustainable tone of voice. Their communication is visionary, typically using statement-style sentences in the present tense. Their tagline "We Shape the Future of Real Estate" exemplifies this voice.

How does JLL communicate with customers?

Jones Lang LaSalle leads in sustainable real estate practices. The firm advises major corporations on workplace strategy and property management.

What is JLL's brand message?

JLL's core message is about Shaping the future of commercial real estate. Their concept "Future Shaping" drives their mission: Shape the future of real estate for a better world.

What makes JLL's brand voice unique?

JLL stands out through their future-focused, global, sustainable communication style. Their central brand tension — "Present vs. Future" — shapes every message they craft in the Real Estate sector.

What language style does JLL use?

JLL uses visionary language with figurative messaging. Their sentences are typically statement in structure, using the present tense.