JLL Tone of Voice — Future-Focused & Global
Tagline: "We Shape the Future of Real Estate"
Industry: Commercial Real Estate
Sector: Real Estate
How JLL Communicates
JLL talks like it is steering an industry. "We Shape the Future of Real Estate" claims a leadership role over commercial property’s direction — global, strategic, sustainability-minded. The voice is forward-focused and assured, positioning itself as the one setting the agenda.
Tone Words
JLL's brand voice is defined by the following tone words: Future-Focused, Global, Sustainable.
Communication Style
- Language Style: Forward-focused
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
JLL Brand Story
Jones Lang LaSalle leads in sustainable real estate practices. The firm advises major corporations on workplace strategy and property management.
Brand Message
Shaping the future of commercial real estate
Brand Mission
Shape the future of real estate for a better world
Brand Positioning
Core Concept: Future Shaping
Central Tension: Present vs. Future
About JLL
Jones Lang LaSalle Incorporated (JLL) is a global real estate services company headquartered in Chicago. The company has offices in 80 countries. It offers investment management services worldwide, including services to institutional and retail investors, and to high-net-worth individuals, as well as technology products through JLL Technologies, and venture capital investments through its PropTech fund, JLL Spark. The company is ranked 166 on the Fortune 500.
Frequently Asked Questions About JLL
What is JLL's tone of voice?
JLL uses a future-focused, global, sustainable tone of voice. Their communication is forward-focused, typically using statement-style sentences in the present tense. Their tagline "We Shape the Future of Real Estate" exemplifies this voice.
How does JLL communicate with customers?
Jones Lang LaSalle leads in sustainable real estate practices. The firm advises major corporations on workplace strategy and property management.
What is JLL's brand message?
JLL's core message: Shaping the future of commercial real estate Their mission: Shape the future of real estate for a better world
What is JLL's slogan?
JLL's slogan is "We Shape the Future of Real Estate". It carries their future-focused, global, sustainable voice.
What is JLL's mission?
JLL's mission: Shape the future of real estate for a better world
What makes JLL's brand voice unique?
JLL stands out through their future-focused, global, sustainable communication style. Their central brand tension, "Present vs. Future", shapes how they communicate across the Real Estate sector.
What language style does JLL use?
JLL uses forward-focused language, with imaginative messaging, in statement-style sentences, using the present tense.
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