JLL Tone of Voice — Future-Focused & Global

Tagline: "We Shape the Future of Real Estate"

Industry: Commercial Real Estate

Sector: Real Estate

How JLL Communicates

JLL communicates with a future-focused, global and sustainable voice using visionary language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We Shape the Future of Real Estate", captures this voice. The central tension in JLL's communication is present vs. future, which shapes every message they craft. Their mission is to shape the future of real estate for a better world.

Tone Words

JLL's brand voice is defined by the following tone words: Future-Focused, Global, Sustainable.

Communication Style

  • Language Style: Visionary
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

JLL Brand Story

Jones Lang LaSalle leads in sustainable real estate practices. The firm advises major corporations on workplace strategy and property management.

Brand Message

Shaping the future of commercial real estate

Brand Mission

Shape the future of real estate for a better world

Brand Positioning

Core Concept: Future Shaping

Central Tension: Present vs. Future

About JLL

Jones Lang LaSalle Incorporated (JLL) is a global real estate services company headquartered in Chicago. The company has offices in 80 countries. It offers investment management services worldwide, including services to institutional and retail investors, and to high-net-worth individuals, as well as technology products through JLL Technologies, and venture capital investments through its PropTech fund, JLL Spark. The company is ranked 166 on the Fortune 500.

Frequently Asked Questions About JLL

What is JLL's tone of voice?

JLL uses a future-focused, global, sustainable tone of voice. Their communication is visionary, typically using statement-style sentences in the present tense. Their tagline "We Shape the Future of Real Estate" exemplifies this voice.

How does JLL communicate with customers?

Jones Lang LaSalle leads in sustainable real estate practices. The firm advises major corporations on workplace strategy and property management.

What is JLL's brand message?

JLL's core message: Shaping the future of commercial real estate Their mission: Shape the future of real estate for a better world

What is JLL's slogan?

JLL's slogan is "We Shape the Future of Real Estate". It carries their future-focused, global, sustainable voice.

What is JLL's mission?

JLL's mission: Shape the future of real estate for a better world

What makes JLL's brand voice unique?

JLL stands out through their future-focused, global, sustainable communication style. Their central brand tension, "Present vs. Future", shapes how they communicate across the Real Estate sector.

What language style does JLL use?

JLL uses visionary language, with figurative messaging, in statement-style sentences, using the present tense.

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