Shazam Tone of Voice — Playful & Instant

Tagline: "Name That Tune"

Industry: Tech / Music

Sector: Technology

How Shazam Communicates

Shazam communicates with a playful and instant voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Name That Tune", captures this voice. The central tension in Shazam's communication is unknown vs. known, which shapes every message they craft. Their mission is to connect people to music instantly.

Tone Words

Shazam's brand voice is defined by the following tone words: Playful, Instant.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Literal

Shazam Brand Story

"Name That Tune" creates an immediate sense of urgency and playfulness, inviting users to engage actively. The core tension of unknown versus known emphasizes the thrill of discovery, driving a desire to connect with music instantly. The imperative language style reinforces a direct call to action, making the experience feel dynamic and engaging.

Brand Message

Find music instantly

Brand Mission

Connect people to music instantly

Brand Positioning

Core Concept: Solve the Mystery

Central Tension: Unknown vs. Known

About Shazam

Shazam is a British application that can identify music based on a short sample played using the microphone on the device. It was created by the British company Shazam Entertainment, based in London, and has been owned by Apple since 2018. The software is available for Android, macOS, iOS, Wear OS, watchOS and as a Google Chrome extension. The original UK developer of the app, Shazam Entertainment Limited, was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee. On 24 September 2018, the company was acquired by Apple for a reported $400 million.

Frequently Asked Questions About Shazam

What is Shazam's tone of voice?

Shazam uses a playful, instant tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Name That Tune" exemplifies this voice.

How does Shazam communicate with customers?

"Name That Tune" creates an immediate sense of urgency and playfulness, inviting users to engage actively. The core tension of unknown versus known emphasizes the thrill of discovery, driving a desire to connect with music instantly. The imperative language style reinforces a direct call to action, making the experience feel dynamic and engaging.

What is Shazam's brand message?

Shazam's core message: Find music instantly Their mission: Connect people to music instantly

What is Shazam's slogan?

Shazam's slogan is "Name That Tune". It carries their playful, instant voice.

What is Shazam's mission?

Shazam's mission: Connect people to music instantly

What makes Shazam's brand voice unique?

Shazam stands out through their playful, instant communication style. Their central brand tension, "Unknown vs. Known", shapes how they communicate across the Technology sector.

What language style does Shazam use?

Shazam uses imperative language, with literal messaging, in command-style sentences, using the present tense.

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