Shazam Tone of Voice — Playful & Instant
Tagline: "Name That Tune"
Industry: Tech / Music
Sector: Technology
How Shazam Communicates
Shazam talks as fast as it works. "Name That Tune" turns a question into a game and answers it in a tap — light, quick, a little smug about how easy it makes the trick look. The voice is snappy and playful, never wasting a word.
Tone Words
Shazam's brand voice is defined by the following tone words: Playful, Instant.
Communication Style
- Language Style: Snappy
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Shazam Brand Story
"Name That Tune" creates an immediate sense of urgency and playfulness, inviting users to engage actively. The core tension of unknown versus known emphasizes the thrill of discovery, driving a desire to connect with music instantly. The imperative language style reinforces a direct call to action, making the experience feel dynamic and engaging.
Brand Message
Find music instantly
Brand Mission
Connect people to music instantly
Brand Positioning
Core Concept: Solve the Mystery
Central Tension: Unknown vs. Known
About Shazam
Shazam is a British application that can identify music based on a short sample played using the microphone on the device. It was created by the British company Shazam Entertainment, based in London, and has been owned by Apple since 2018. The software is available for Android, macOS, iOS, Wear OS, watchOS and as a Google Chrome extension. The original UK developer of the app, Shazam Entertainment Limited, was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee. On 24 September 2018, the company was acquired by Apple for a reported $400 million.
Frequently Asked Questions About Shazam
What is Shazam's tone of voice?
Shazam uses a playful, instant tone of voice. Their communication is snappy, typically using command-style sentences in the present tense. Their tagline "Name That Tune" exemplifies this voice.
How does Shazam communicate with customers?
"Name That Tune" creates an immediate sense of urgency and playfulness, inviting users to engage actively. The core tension of unknown versus known emphasizes the thrill of discovery, driving a desire to connect with music instantly. The imperative language style reinforces a direct call to action, making the experience feel dynamic and engaging.
What is Shazam's brand message?
Shazam's core message: Find music instantly Their mission: Connect people to music instantly
What is Shazam's slogan?
Shazam's slogan is "Name That Tune". It carries their playful, instant voice.
What is Shazam's mission?
Shazam's mission: Connect people to music instantly
What makes Shazam's brand voice unique?
Shazam stands out through their playful, instant communication style. Their central brand tension, "Unknown vs. Known", shapes how they communicate across the Technology sector.
What language style does Shazam use?
Shazam uses snappy language, with straightforward messaging, in command-style sentences, using the present tense.
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