Pinterest Tone of Voice — Inspiring & Visual
Tagline: "Find New Ideas to Try"
Industry: Tech / Lifestyle
Sector: Technology
How Pinterest Communicates
Pinterest sells the pleasure of possibility. "Find New Ideas to Try" frames the platform as a place to gather inspiration and imagine your next thing — visual, upbeat, aspirational. The voice is dreamy and encouraging, treating browsing as the start of making something real.
Tone Words
Pinterest's brand voice is defined by the following tone words: Inspiring, Visual.
Communication Style
- Language Style: Dreamy
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Pinterest Brand Story
“Find New Ideas to Try” invites users to engage actively and seek inspiration. The core tension of being stuck versus sparked resonates through a direct and commanding tone. This approach supports a sense of urgency and action, making it clear that the intent is to motivate creativity rather than simply showcase ideas. The literal language style reinforces a straightforward, no-nonsense invitation to explore possibilities.
Brand Message
Collect and act on your ideas
Brand Mission
Empower creativity through discovery
Brand Positioning
Core Concept: Inspiration on Demand
Central Tension: Stuck vs. Sparked
About Pinterest
Pinterest is an American social media service for publishing and discovery of information in the form of digital pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pinterest, Inc. was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and is headquartered in San Francisco.
Frequently Asked Questions About Pinterest
What is Pinterest's tone of voice?
Pinterest uses a inspiring, visual tone of voice. Their communication is dreamy, typically using command-style sentences in the present tense. Their tagline "Find New Ideas to Try" exemplifies this voice.
How does Pinterest communicate with customers?
“Find New Ideas to Try” invites users to engage actively and seek inspiration. The core tension of being stuck versus sparked resonates through a direct and commanding tone. This approach supports a sense of urgency and action, making it clear that the intent is to motivate creativity rather than simply showcase ideas. The literal language style reinforces a straightforward, no-nonsense invitation to explore possibilities.
What is Pinterest's brand message?
Pinterest's core message: Collect and act on your ideas Their mission: Empower creativity through discovery
What is Pinterest's slogan?
Pinterest's slogan is "Find New Ideas to Try". It carries their inspiring, visual voice.
What is Pinterest's mission?
Pinterest's mission: Empower creativity through discovery
What makes Pinterest's brand voice unique?
Pinterest stands out through their inspiring, visual communication style. Their central brand tension, "Stuck vs. Sparked", shapes how they communicate across the Technology sector.
What language style does Pinterest use?
Pinterest uses dreamy language, with straightforward messaging, in command-style sentences, using the present tense.
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