Pinterest Tone of Voice — Inspiring & Visual
Tagline: "Find New Ideas to Try"
Industry: Tech / Lifestyle
Sector: Technology
How Pinterest Communicates
Pinterest communicates with a inspiring and visual voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Find New Ideas to Try", captures this voice. The central tension in Pinterest's communication is stuck vs. sparked, which shapes every message they craft. Their mission is to empower creativity through discovery.
Tone Words
Pinterest's brand voice is defined by the following tone words: Inspiring, Visual.
Communication Style
- Language Style: Imperative
- Sentence Type: Command
- Tense: Present
- Expression: Literal
Pinterest Brand Story
“Find New Ideas to Try” invites users to engage actively and seek inspiration. The core tension of being stuck versus sparked resonates through a direct and commanding tone. This approach supports a sense of urgency and action, making it clear that the intent is to motivate creativity rather than simply showcase ideas. The literal language style reinforces a straightforward, no-nonsense invitation to explore possibilities.
Brand Message
Collect and act on your ideas
Brand Mission
Empower creativity through discovery
Brand Positioning
Core Concept: Inspiration on Demand
Central Tension: Stuck vs. Sparked
Frequently Asked Questions About Pinterest
What is Pinterest's tone of voice?
Pinterest uses a inspiring, visual tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Find New Ideas to Try" exemplifies this voice.
How does Pinterest communicate with customers?
“Find New Ideas to Try” invites users to engage actively and seek inspiration. The core tension of being stuck versus sparked resonates through a direct and commanding tone. This approach supports a sense of urgency and action, making it clear that the intent is to motivate creativity rather than simply showcase ideas. The literal language style reinforces a straightforward, no-nonsense invitation to explore possibilities.
What is Pinterest's brand message?
Pinterest's core message is about Collect and act on your ideas. Their concept "Inspiration on Demand" drives their mission: Empower creativity through discovery.
What makes Pinterest's brand voice unique?
Pinterest stands out through their inspiring, visual communication style. Their central brand tension — "Stuck vs. Sparked" — shapes every message they craft in the Technology sector.
What language style does Pinterest use?
Pinterest uses imperative language with literal messaging. Their sentences are typically command in structure, using the present tense.