Pinterest Tone of Voice — Inspiring & Visual

Tagline: "Find New Ideas to Try"

Industry: Tech / Lifestyle

Sector: Technology

How Pinterest Communicates

Pinterest communicates with a inspiring and visual voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Find New Ideas to Try", captures this voice. The central tension in Pinterest's communication is stuck vs. sparked, which shapes every message they craft. Their mission is to empower creativity through discovery.

Tone Words

Pinterest's brand voice is defined by the following tone words: Inspiring, Visual.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Literal

Pinterest Brand Story

“Find New Ideas to Try” invites users to engage actively and seek inspiration. The core tension of being stuck versus sparked resonates through a direct and commanding tone. This approach supports a sense of urgency and action, making it clear that the intent is to motivate creativity rather than simply showcase ideas. The literal language style reinforces a straightforward, no-nonsense invitation to explore possibilities.

Brand Message

Collect and act on your ideas

Brand Mission

Empower creativity through discovery

Brand Positioning

Core Concept: Inspiration on Demand

Central Tension: Stuck vs. Sparked

About Pinterest

Pinterest is an American social media service for publishing and discovery of information in the form of digital pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pinterest, Inc. was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and is headquartered in San Francisco.

Frequently Asked Questions About Pinterest

What is Pinterest's tone of voice?

Pinterest uses a inspiring, visual tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Find New Ideas to Try" exemplifies this voice.

How does Pinterest communicate with customers?

“Find New Ideas to Try” invites users to engage actively and seek inspiration. The core tension of being stuck versus sparked resonates through a direct and commanding tone. This approach supports a sense of urgency and action, making it clear that the intent is to motivate creativity rather than simply showcase ideas. The literal language style reinforces a straightforward, no-nonsense invitation to explore possibilities.

What is Pinterest's brand message?

Pinterest's core message: Collect and act on your ideas Their mission: Empower creativity through discovery

What is Pinterest's slogan?

Pinterest's slogan is "Find New Ideas to Try". It carries their inspiring, visual voice.

What is Pinterest's mission?

Pinterest's mission: Empower creativity through discovery

What makes Pinterest's brand voice unique?

Pinterest stands out through their inspiring, visual communication style. Their central brand tension, "Stuck vs. Sparked", shapes how they communicate across the Technology sector.

What language style does Pinterest use?

Pinterest uses imperative language, with literal messaging, in command-style sentences, using the present tense.

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