Wacom Tone of Voice — Creative & Artistic
Tagline: "Live. Dare. Create."
Industry: Tech / Creative Tools
Sector: Technology
How Wacom Communicates
Wacom ties its pen tablets to fearless digital art. "Live. Dare. Create." frames the tools around empowering artists to make bold, expressive work on screen — creative, artistic, encouraging. The voice is digital-artistry and inspiring, selling the pen and tablet as the bridge between a creative mind and the digital canvas.
Tone Words
Wacom's brand voice is defined by the following tone words: Creative, Artistic.
Communication Style
- Language Style: Digital-artistry
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Wacom Brand Story
"Live. Dare. Create." drives a call to action that encourages artists to push through their barriers, transforming hesitation into creativity. The core tension of "Block vs. Flow" emphasizes the struggle every artist faces, making the brand's message resonate deeply with its audience. With a tone that is both creative and artistic, the language style commands attention while inviting users into a space where they can express themselves freely. This approach reflects a commitment to supporting those who are brave enough to create.
Brand Message
Support fearless digital artists
Brand Mission
Fuel art with precise tools
Brand Positioning
Core Concept: Courage to Draw
Central Tension: Block vs. Flow
About Wacom
Wacom Co., Ltd. (株式会社ワコム, Kabushiki gaisha Wakomu; ) is a Japanese company headquartered in Kazo, Saitama, Japan, that specializes in manufacturing graphics tablets and related products. As of 2012 Wacom generated sales of approximately 40.7 billion yen with 785 employees. Wacom also has major offices in Dusseldorf, Germany and Vancouver, Washington. The company's shares are listed on the Tokyo Stock Exchange.
Frequently Asked Questions About Wacom
What is Wacom's tone of voice?
Wacom uses a creative, artistic tone of voice. Their communication is digital-artistry, typically using command-style sentences in the present tense. Their tagline "Live. Dare. Create." exemplifies this voice.
How does Wacom communicate with customers?
"Live. Dare. Create." drives a call to action that encourages artists to push through their barriers, transforming hesitation into creativity. The core tension of "Block vs. Flow" emphasizes the struggle every artist faces, making the brand's message resonate deeply with its audience. With a tone that is both creative and artistic, the language style commands attention while inviting users into a space where they can express themselves freely. This approach reflects a commitment to supporting those who are brave enough to create.
What is Wacom's brand message?
Wacom's core message: Support fearless digital artists Their mission: Fuel art with precise tools
What is Wacom's slogan?
Wacom's slogan is "Live. Dare. Create.". It carries their creative, artistic voice.
What is Wacom's mission?
Wacom's mission: Fuel art with precise tools
What makes Wacom's brand voice unique?
Wacom stands out through their creative, artistic communication style. Their central brand tension, "Block vs. Flow", shapes how they communicate across the Technology sector.
What language style does Wacom use?
Wacom uses digital-artistry language, with imaginative messaging, in command-style sentences, using the present tense.
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