Wacom Tone of Voice — Creative & Artistic

Tagline: "Live. Dare. Create."

Industry: Tech / Creative Tools

Sector: Technology

How Wacom Communicates

Wacom communicates with a creative and artistic voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Live. Dare. Create.", captures this voice. The central tension in Wacom's communication is block vs. flow, which shapes every message they craft. Their mission is to fuel art with precise tools.

Tone Words

Wacom's brand voice is defined by the following tone words: Creative, Artistic.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Wacom Brand Story

"Live. Dare. Create." drives a call to action that encourages artists to push through their barriers, transforming hesitation into creativity. The core tension of "Block vs. Flow" emphasizes the struggle every artist faces, making the brand's message resonate deeply with its audience. With a tone that is both creative and artistic, the language style commands attention while inviting users into a space where they can express themselves freely. This approach reflects a commitment to supporting those who are brave enough to create.

Brand Message

Support fearless digital artists

Brand Mission

Fuel art with precise tools

Brand Positioning

Core Concept: Courage to Draw

Central Tension: Block vs. Flow

About Wacom

Wacom Co., Ltd. (株式会社ワコム, Kabushiki gaisha Wakomu; ) is a Japanese company headquartered in Kazo, Saitama, Japan, that specializes in manufacturing graphics tablets and related products. As of 2012 Wacom generated sales of approximately 40.7 billion yen with 785 employees. Wacom also has major offices in Dusseldorf, Germany and Vancouver, Washington. The company's shares are listed on the Tokyo Stock Exchange.

Frequently Asked Questions About Wacom

What is Wacom's tone of voice?

Wacom uses a creative, artistic tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Live. Dare. Create." exemplifies this voice.

How does Wacom communicate with customers?

"Live. Dare. Create." drives a call to action that encourages artists to push through their barriers, transforming hesitation into creativity. The core tension of "Block vs. Flow" emphasizes the struggle every artist faces, making the brand's message resonate deeply with its audience. With a tone that is both creative and artistic, the language style commands attention while inviting users into a space where they can express themselves freely. This approach reflects a commitment to supporting those who are brave enough to create.

What is Wacom's brand message?

Wacom's core message: Support fearless digital artists Their mission: Fuel art with precise tools

What is Wacom's slogan?

Wacom's slogan is "Live. Dare. Create.". It carries their creative, artistic voice.

What is Wacom's mission?

Wacom's mission: Fuel art with precise tools

What makes Wacom's brand voice unique?

Wacom stands out through their creative, artistic communication style. Their central brand tension, "Block vs. Flow", shapes how they communicate across the Technology sector.

What language style does Wacom use?

Wacom uses imperative language, with figurative messaging, in command-style sentences, using the present tense.

More Technology brand voices

Compare Wacom