Trello Tone of Voice — Flexible & Simple
Tagline: "Organize Anything, Together"
Industry: Tech / Productivity
Sector: Technology
How Trello Communicates
Trello ties task management to simple, visual boards anyone can use. "Organize Anything, Together" frames its cards and lists around flexible, collaborative organisation for any kind of project — flexible, simple, friendly. The voice is board-simple and upbeat, selling the ease of dragging your work into order alongside your whole team.
Tone Words
Trello's brand voice is defined by the following tone words: Flexible, Simple.
Communication Style
- Language Style: Board-simple
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Trello Brand Story
"Organize Anything, Together" emphasizes collaboration through clarity, tackling the messy chaos of project management. The tone is flexible and simple, urging users to take immediate action. This approach creates an environment where teamwork is not just a goal, but a measurable reality. The imperative language style reinforces the brand's mission to make collaboration straightforward and effective.
Brand Message
Visual tools to manage projects
Brand Mission
Make teamwork trackable
Brand Positioning
Core Concept: Plan Visually
Central Tension: Messy vs. Clear
About Trello
Trello is a web-based, kanban-style, list-making application developed by Atlassian. Created in 2011 by Fog Creek Software, it was spun out to form the basis of a separate company in New York City in 2014 and sold to Atlassian in January 2017.
Frequently Asked Questions About Trello
What is Trello's tone of voice?
Trello uses a flexible, simple tone of voice. Their communication is board-simple, typically using command-style sentences in the present tense. Their tagline "Organize Anything, Together" exemplifies this voice.
How does Trello communicate with customers?
"Organize Anything, Together" emphasizes collaboration through clarity, tackling the messy chaos of project management. The tone is flexible and simple, urging users to take immediate action. This approach creates an environment where teamwork is not just a goal, but a measurable reality. The imperative language style reinforces the brand's mission to make collaboration straightforward and effective.
What is Trello's brand message?
Trello's core message: Visual tools to manage projects Their mission: Make teamwork trackable
What is Trello's slogan?
Trello's slogan is "Organize Anything, Together". It carries their flexible, simple voice.
What is Trello's mission?
Trello's mission: Make teamwork trackable
What makes Trello's brand voice unique?
Trello stands out through their flexible, simple communication style. Their central brand tension, "Messy vs. Clear", shapes how they communicate across the Technology sector.
What language style does Trello use?
Trello uses board-simple language, with straightforward messaging, in command-style sentences, using the present tense.
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