Trello Tone of Voice — Flexible & Simple

Tagline: "Organize Anything, Together"

Industry: Tech / Productivity

Sector: Technology

How Trello Communicates

Trello communicates with a flexible and simple voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Organize Anything, Together", captures this voice. The central tension in Trello's communication is messy vs. clear, which shapes every message they craft. Their mission is to make teamwork trackable.

Tone Words

Trello's brand voice is defined by the following tone words: Flexible, Simple.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Literal

Trello Brand Story

"Organize Anything, Together" emphasizes collaboration through clarity, tackling the messy chaos of project management. The tone is flexible and simple, urging users to take immediate action. This approach creates an environment where teamwork is not just a goal, but a measurable reality. The imperative language style reinforces the brand's mission to make collaboration straightforward and effective.

Brand Message

Visual tools to manage projects

Brand Mission

Make teamwork trackable

Brand Positioning

Core Concept: Plan Visually

Central Tension: Messy vs. Clear

About Trello

Trello is a web-based, kanban-style, list-making application developed by Atlassian. Created in 2011 by Fog Creek Software, it was spun out to form the basis of a separate company in New York City in 2014 and sold to Atlassian in January 2017.

Frequently Asked Questions About Trello

What is Trello's tone of voice?

Trello uses a flexible, simple tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Organize Anything, Together" exemplifies this voice.

How does Trello communicate with customers?

"Organize Anything, Together" emphasizes collaboration through clarity, tackling the messy chaos of project management. The tone is flexible and simple, urging users to take immediate action. This approach creates an environment where teamwork is not just a goal, but a measurable reality. The imperative language style reinforces the brand's mission to make collaboration straightforward and effective.

What is Trello's brand message?

Trello's core message: Visual tools to manage projects Their mission: Make teamwork trackable

What is Trello's slogan?

Trello's slogan is "Organize Anything, Together". It carries their flexible, simple voice.

What is Trello's mission?

Trello's mission: Make teamwork trackable

What makes Trello's brand voice unique?

Trello stands out through their flexible, simple communication style. Their central brand tension, "Messy vs. Clear", shapes how they communicate across the Technology sector.

What language style does Trello use?

Trello uses imperative language, with literal messaging, in command-style sentences, using the present tense.

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