Samsung Tone of Voice — Visionary & Simple

Tagline: "Imagine"

Industry: Technology / Consumer Electronics

Sector: Technology

How Samsung Communicates

Samsung communicates with a visionary and simple voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Imagine", captures this voice. The central tension in Samsung's communication is reality vs. possibility, which shapes every message they craft. Their mission is to lead innovation for better life.

Tone Words

Samsung's brand voice is defined by the following tone words: Visionary, Simple.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Literal

Samsung Brand Story

"Imagine" evokes a sense of aspiration, rooted in the tension between reality and possibility. The tone is visionary yet simple, urging an exploration of what the future could hold. This direct command style creates an emotional space that invites engagement, while supporting a narrative of forward-thinking. It’s not just about technology; it’s about inspiring a better life.

Brand Message

Inspire future-focused possibilities

Brand Mission

Lead innovation for better life

Brand Positioning

Core Concept: Dream Tech

Central Tension: Reality vs. Possibility

About Samsung

Samsung Group (Korean: 삼성; pronounced [sʰamsɔŋ]; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses, most of which operate under the Samsung brand, and is the largest chaebol (business conglomerate) in South Korea. As of 2024, Samsung has the world's fifth-highest brand value. Founded in 1938 by Lee Byung-chul as a trading company, Samsung diversified into various sectors, including food processing, textiles, insurance, securities, and retail, over the next three decades. In the late 1960s, Samsung entered the electronics industry, followed by the construction and shipbuilding sectors in the mid-1970s—areas that would fuel its future growth. After Lee died in 1987, Samsung was divided into five business groups: Samsung Group, Shinsegae Group, CJ Group, Hansol Group, and JoongAng Group. Key affiliates of Samsung include Samsung Electronics, the world's largest information technology company, consumer electronics maker and chipmaker by 2017 revenues; Samsung Heavy Industries, the world's second-largest shipbuilder by 2010 revenues; and Samsung Engineering...

Frequently Asked Questions About Samsung

What is Samsung's tone of voice?

Samsung uses a visionary, simple tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Imagine" exemplifies this voice.

How does Samsung communicate with customers?

"Imagine" evokes a sense of aspiration, rooted in the tension between reality and possibility. The tone is visionary yet simple, urging an exploration of what the future could hold. This direct command style creates an emotional space that invites engagement, while supporting a narrative of forward-thinking. It’s not just about technology; it’s about inspiring a better life.

What is Samsung's brand message?

Samsung's core message: Inspire future-focused possibilities Their mission: Lead innovation for better life

What is Samsung's slogan?

Samsung's slogan is "Imagine". It carries their visionary, simple voice.

What is Samsung's mission?

Samsung's mission: Lead innovation for better life

What makes Samsung's brand voice unique?

Samsung stands out through their visionary, simple communication style. Their central brand tension, "Reality vs. Possibility", shapes how they communicate across the Technology sector.

What language style does Samsung use?

Samsung uses imperative language, with literal messaging, in command-style sentences, using the present tense.

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