Rimac Tone of Voice — Radical & Rebellious

Tagline: "Forging the future, faster"

Industry: Electric Hypercars

Sector: Automotive

How Rimac Communicates

Rimac communicates with a radical, rebellious and technical voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Forging the future, faster", captures this voice. The central tension in Rimac's communication is present vs. future, which shapes every message they craft. Their mission is to create the most advanced electric hypercars and technology.

Tone Words

Rimac's brand voice is defined by the following tone words: Radical, Rebellious, Technical.

Communication Style

Language Style: Declarative
Sentence Type: Statement
Tense: Present
Expression: Figurative

Rimac Brand Story

"Forging the future, faster" captures Rimac's mission to accelerate the electric hypercar revolution. Founded by Mate Rimac in Croatia, the company embodies the philosophy of "Radical, Rebellious, Relentless." Now parent company of Bugatti Rimac, this technical powerhouse creates record-breaking electric hypercars while supplying technology to global automakers.

Brand Message

Revolutionary hypercars with relentless innovation

Brand Mission

Create the most advanced electric hypercars and technology

Brand Positioning

Core Concept: Electric Revolution

Central Tension: Present vs. Future

About Rimac

Rimac Automobili (Croatian pronunciation: [rǐːmats automobǐːli], REE-mahts) is a Croatian automotive manufacturer headquartered in Sveta Nedelja, Croatia, that develops and produces electric sports cars. Its sister company, Rimac Technology (part of the Rimac Group) also produces drivetrains and battery systems for automotive businesses. The company was founded in 2009 by Mate Rimac and now sits under the Bugatti Rimac joint company, which includes both Bugatti Automobiles and Rimac Automobili. Rimac Automobili's first model, the Concept One, was allegedly the world's fastest production electric vehicle, even though only 8 of them were ever produced. During the 88th Geneva International Motor Show in 2018, the company unveiled its second model, the Rimac Nevera. This model also managed to set some groundbreaking world records in the production electric vehicle category, while never publishing the number of produced units.

Frequently Asked Questions About Rimac

What is Rimac's tone of voice?

Rimac uses a radical, rebellious, technical tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Forging the future, faster" exemplifies this voice.

How does Rimac communicate with customers?

What is Rimac's brand message?

Rimac's core message: Revolutionary hypercars with relentless innovation Their mission: Create the most advanced electric hypercars and technology

What is Rimac's slogan?

Rimac's slogan is "Forging the future, faster". It carries their radical, rebellious, technical voice.

What is Rimac's mission?

Rimac's mission: Create the most advanced electric hypercars and technology

What makes Rimac's brand voice unique?

Rimac stands out through their radical, rebellious, technical communication style. Their central brand tension, "Present vs. Future", shapes how they communicate across the Automotive sector.

What language style does Rimac use?

Rimac uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.