Rimac Tone of Voice — Radical & Rebellious
Tagline: "Forging the future, faster"
Industry: Electric Hypercars
Sector: Automotive
How Rimac Communicates
Rimac communicates with a radical, rebellious and technical voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Forging the future, faster", captures this voice. The central tension in Rimac's communication is present vs. future, which shapes every message they craft. Their mission is to create the most advanced electric hypercars and technology.
Tone Words
Rimac's brand voice is defined by the following tone words: Radical, Rebellious, Technical.
Communication Style
- Language Style: Declarative
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Rimac Brand Story
"Forging the future, faster" captures Rimac's mission to accelerate the electric hypercar revolution. Founded by Mate Rimac in Croatia, the company embodies the philosophy of "Radical, Rebellious, Relentless." Now parent company of Bugatti Rimac, this technical powerhouse creates record-breaking electric hypercars while supplying technology to global automakers.
Brand Message
Revolutionary hypercars with relentless innovation
Brand Mission
Create the most advanced electric hypercars and technology
Brand Positioning
Core Concept: Electric Revolution
Central Tension: Present vs. Future
Frequently Asked Questions About Rimac
What is Rimac's tone of voice?
Rimac uses a radical, rebellious, technical tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Forging the future, faster" exemplifies this voice.
How does Rimac communicate with customers?
"Forging the future, faster" captures Rimac's mission to accelerate the electric hypercar revolution. Founded by Mate Rimac in Croatia, the company embodies the philosophy of "Radical, Rebellious, Relentless." Now parent company of Bugatti Rimac, this technical powerhouse creates record-breaking electric hypercars while supplying technology to global automakers.
What is Rimac's brand message?
Rimac's core message is about Revolutionary hypercars with relentless innovation. Their concept "Electric Revolution" drives their mission: Create the most advanced electric hypercars and technology.
What makes Rimac's brand voice unique?
Rimac stands out through their radical, rebellious, technical communication style. Their central brand tension — "Present vs. Future" — shapes every message they craft in the Automotive sector.
What language style does Rimac use?
Rimac uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.