General Motors Tone of Voice — Adventurous & Innovative

Tagline: "Find New Roads"

Industry: Automotive

Sector: Automotive

How General Motors Communicates

General Motors communicates with a adventurous and innovative voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Find New Roads", captures this voice. The central tension in General Motors's communication is stagnation vs. progress, which shapes every message they craft. Their mission is to earn customers for life by building brands people love.

Tone Words

General Motors's brand voice is defined by the following tone words: Adventurous, Innovative.

Communication Style

Language Style: Imperative
Sentence Type: Command
Tense: Present
Expression: Figurative

General Motors Brand Story

"Find New Roads" communicates a sense of adventure and a call to embrace change, reflecting a tension between stagnation and progress. This imperative tone invites action, pushing the audience to explore possibilities rather than remain idle. The words chosen evoke a spirit of innovation, suggesting that the journey is just as important as the destination. It’s a reminder that movement, both literal and metaphorical, is essential for growth.

Brand Message

Empower mobility through innovation

Brand Mission

Earn customers for life by building brands people love

Brand Positioning

Core Concept: Explore Possibilities

Central Tension: Stagnation vs. Progress

About General Motors

General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM. By total sales, it has continuously been the largest automaker in the United States, and was the largest in the world for 77 years before losing the title to Toyota in 2008. General Motors operates manufacturing plants in eight countries. In addition to its four core brands, GM also holds interests in Chinese brands Baojun and Wuling via SAIC-GM-Wuling Automobile. GM further owns a namesake defense vehicles division which produces military vehicles for the United States government and military, the vehicle safety, security, and information services provider OnStar, the auto parts company ACDelco, and a namesake financial lending service. The company originated as a holding company for Buick established on September 16, 1908, by William C. Durant, the largest seller of horse-drawn vehicles at the time. The first half of the 20th century saw the company grow into an automotive behemoth through acquisitions...

Frequently Asked Questions About General Motors

What is General Motors's tone of voice?

General Motors uses a adventurous, innovative tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Find New Roads" exemplifies this voice.

How does General Motors communicate with customers?

What is General Motors's brand message?

General Motors's core message: Empower mobility through innovation Their mission: Earn customers for life by building brands people love

What is General Motors's slogan?

General Motors's slogan is "Find New Roads". It carries their adventurous, innovative voice.

What is General Motors's mission?

General Motors's mission: Earn customers for life by building brands people love

What makes General Motors's brand voice unique?

General Motors stands out through their adventurous, innovative communication style. Their central brand tension, "Stagnation vs. Progress", shapes how they communicate across the Automotive sector.

What language style does General Motors use?

General Motors uses imperative language, with figurative messaging, in command-style sentences, using the present tense.