Bentley Tone of Voice — Luxurious & Extraordinary

Tagline: "Be Extraordinary"

Industry: Luxury Automotive

Sector: Automotive

How Bentley Communicates

Bentley communicates with a luxurious, extraordinary and crafted voice using refined language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Be Extraordinary", captures this voice. The central tension in Bentley's communication is heritage vs. modernity, which shapes every message they craft. Their mission is to be the most sought-after luxury car brand.

Tone Words

Bentley's brand voice is defined by the following tone words: Luxurious, Extraordinary, Crafted.

Communication Style

  • Language Style: Refined
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Bentley Brand Story

Bentley represents the pinnacle of British luxury automotive craftsmanship since 1919.

Brand Message

The pinnacle of British luxury automotive

Brand Mission

To be the most sought-after luxury car brand

Brand Positioning

Core Concept: Extraordinary Luxury

Central Tension: Heritage vs. Modernity

Frequently Asked Questions About Bentley

What is Bentley's tone of voice?

Bentley uses a luxurious, extraordinary, crafted tone of voice. Their communication is refined, typically using command-style sentences in the imperative tense. Their tagline "Be Extraordinary" exemplifies this voice.

How does Bentley communicate with customers?

Bentley represents the pinnacle of British luxury automotive craftsmanship since 1919.

What is Bentley's brand message?

Bentley's core message is about The pinnacle of British luxury automotive. Their concept "Extraordinary Luxury" drives their mission: To be the most sought-after luxury car brand.

What makes Bentley's brand voice unique?

Bentley stands out through their luxurious, extraordinary, crafted communication style. Their central brand tension — "Heritage vs. Modernity" — shapes every message they craft in the Automotive sector.

What language style does Bentley use?

Bentley uses refined language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.