Infiniti Tone of Voice — Empowering & Dynamic

Tagline: "Empower the Drive"

Industry: Luxury Automotive

Sector: Automotive

How Infiniti Communicates

Infiniti ties Japanese luxury cars to a more empowered, engaged drive. "Empower the Drive" frames the brand around performance and technology that put the driver in command — empowering, dynamic, premium. The voice is drive-empowering and confident, selling luxury motoring meant to make you feel more capable behind the wheel, not just pampered.

Tone Words

Infiniti's brand voice is defined by the following tone words: Empowering, Dynamic, Premium.

Communication Style

Language Style: Drive-empowering
Sentence Type: Command
Tense: Command
Expression: Imaginative

Infiniti Brand Story

Infiniti is Nissan's luxury brand known for performance-oriented vehicles and Japanese craftsmanship.

Brand Message

Japanese luxury meets dynamic performance

Brand Mission

To empower the driver

Brand Positioning

Core Concept: Driving Empowerment

Central Tension: Japanese vs. German Luxury

About Infiniti

Infiniti (インフィニティ; IPA: [iɰ̃ɸiniti]) (stylized in all caps) is the luxury car division of the Japanese automaker Nissan. The brand began on November 8, 1989, initially in North America. The marketing network for Infiniti vehicles included dealers in over 50 countries in the 2010s. As of 2020, there were 25 markets served by new car dealers, primarily North America, China, Taiwan, and the Middle East. According to Nissan, the Infiniti logo is a stylized representation of a road extending to the horizon—and of Mount Fuji, reflecting its Japanese origins.

Frequently Asked Questions About Infiniti

What is Infiniti's tone of voice?

Infiniti uses a empowering, dynamic, premium tone of voice. Their communication is drive-empowering, typically using command-style sentences in the command tense. Their tagline "Empower the Drive" exemplifies this voice.

How does Infiniti communicate with customers?

Infiniti is Nissan's luxury brand known for performance-oriented vehicles and Japanese craftsmanship.

What is Infiniti's brand message?

Infiniti's core message: Japanese luxury meets dynamic performance Their mission: To empower the driver

What is Infiniti's slogan?

Infiniti's slogan is "Empower the Drive". It carries their empowering, dynamic, premium voice.

What is Infiniti's mission?

Infiniti's mission: To empower the driver

What makes Infiniti's brand voice unique?

Infiniti stands out through their empowering, dynamic, premium communication style. Their central brand tension, "Japanese vs. German Luxury", shapes how they communicate across the Automotive sector.

What language style does Infiniti use?

Infiniti uses drive-empowering language, with imaginative messaging, in command-style sentences, using the command tense.