Italdesign Tone of Voice — Italian & Innovation

Tagline: "Design. Engineering. Prototyping."

Industry: Design

Sector: Automotive

How Italdesign Communicates

Italdesign ties itself to turning car ideas into reality, from sketch to prototype. "Design. Engineering. Prototyping." states its three-step craft plainly for an Italian house behind many legendary vehicles — Italian, technical, precise. The voice is concept-crafting and confident, selling the rare expertise of taking a bold automotive vision all the way to a running machine.

Tone Words

Italdesign's brand voice is defined by the following tone words: Italian, Innovation, Engineering.

Communication Style

Language Style: Concept-crafting
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Italdesign Brand Story

Italdesign represents excellence in design. "Design. Engineering. Prototyping." captures the brand's italian, innovation, engineering approach to their craft.

Brand Message

Design. Engineering. Prototyping.

Brand Mission

Deliver excellence in design

Brand Positioning

Core Concept: Italian Design

Central Tension: Ordinary vs. Exceptional

About Italdesign

Italdesign-Giugiaro S.p.A. (Italian pronunciation: [italdiˈzain dʒuˈdʒaːro]), or simply known as Italdesign, is an Italian design and engineering company and brand based in Moncalieri, that traces its roots to the 1968 foundation of Studi Italiani Realizzazione Prototipi S.p.A. by Giorgetto Giugiaro and Aldo Mantovani. Best known for its automobile design work, Italdesign also offers product design, project management, styling, packaging, engineering, modeling, prototyping and testing services to manufacturers worldwide. As of 2019, Italdesign employs 917 people. On August 9, 2010, Audi (part of the Volkswagen Group) acquired 90.1% of the shares of Italdesign-Giugiaro S.p.A., including the brand name rights and patents. The remaining shares were sold to Audi on 28 June 2015, when Giorgetto Giugiaro resigned from the firm.

Frequently Asked Questions About Italdesign

What is Italdesign's tone of voice?

Italdesign uses a italian, innovation, engineering tone of voice. Their communication is concept-crafting, typically using statement-style sentences in the present tense. Their tagline "Design. Engineering. Prototyping." exemplifies this voice.

How does Italdesign communicate with customers?

Italdesign represents excellence in design. "Design. Engineering. Prototyping." captures the brand's italian, innovation, engineering approach to their craft.

What is Italdesign's brand message?

Italdesign's core message: Design. Engineering. Prototyping. Their mission: Deliver excellence in design

What is Italdesign's slogan?

Italdesign's slogan is "Design. Engineering. Prototyping.". It carries their italian, innovation, engineering voice.

What is Italdesign's mission?

Italdesign's mission: Deliver excellence in design

What makes Italdesign's brand voice unique?

Italdesign stands out through their italian, innovation, engineering communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Automotive sector.

What language style does Italdesign use?

Italdesign uses concept-crafting language, with imaginative messaging, in statement-style sentences, using the present tense.