Monocle Tone of Voice — Global & Curated

Tagline: "A Briefing on Global Affairs, Business, Culture & Design"

Industry: Lifestyle

Sector: Media

How Monocle Communicates

Monocle communicates with a global, curated and design voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "A Briefing on Global Affairs, Business, Culture & Design", captures this voice. The central tension in Monocle's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in lifestyle.

Tone Words

Monocle's brand voice is defined by the following tone words: Global, Curated, Design.

Communication Style

Language Style: Declarative
Sentence Type: Statement
Tense: Present
Expression: Figurative

Monocle Brand Story

Monocle represents excellence in lifestyle. "A Briefing on Global Affairs, Business, Culture & Design" captures the brand's global, curated, design approach.

Brand Message

A Briefing on Global Affairs, Business, Culture & Design

Brand Mission

Deliver excellence in lifestyle

Brand Positioning

Core Concept: Global Lifestyle

Central Tension: Ordinary vs. Exceptional

About Monocle

Monocle is a global affairs and lifestyle magazine published by Winkreative Ltd. It also operates a 24-hour internet radio station, a retail business, and an associated website. The magazine was founded in London in 2007 by Tyler Brûlé, a Canadian entrepreneur and co-founder of Wallpaper* magazine. In 2014, Brûlé sold a minority stake in Monocle to Japanese publisher Nikkei Inc., valuing the company at approximately US$115 million. The size of the investment was not disclosed. In December of the same year, the magazine introduced The Forecast, a seasonal publication. A travel-focused title, The Escapist, followed in 2015.

Frequently Asked Questions About Monocle

What is Monocle's tone of voice?

Monocle uses a global, curated, design tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "A Briefing on Global Affairs, Business, Culture & Design" exemplifies this voice.

How does Monocle communicate with customers?

Monocle represents excellence in lifestyle. "A Briefing on Global Affairs, Business, Culture & Design" captures the brand's global, curated, design approach.

What is Monocle's brand message?

Monocle's core message: A Briefing on Global Affairs, Business, Culture & Design Their mission: Deliver excellence in lifestyle

What is Monocle's slogan?

Monocle's slogan is "A Briefing on Global Affairs, Business, Culture & Design". It carries their global, curated, design voice.

What is Monocle's mission?

Monocle's mission: Deliver excellence in lifestyle

What makes Monocle's brand voice unique?

Monocle stands out through their global, curated, design communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Media sector.

What language style does Monocle use?

Monocle uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.