Monocle Tone of Voice — Global & Curated
Tagline: "A Briefing on Global Affairs, Business, Culture & Design"
Industry: Lifestyle
Sector: Media
How Monocle Communicates
Monocle reads like a well-travelled friend with excellent taste. Its tagline lays out the beat — affairs, business, culture, design — cosmopolitan, curated, quietly highbrow. The voice is cosmopolitan and assured, treating the world as something to be edited.
Tone Words
Monocle's brand voice is defined by the following tone words: Global, Curated, Design.
Communication Style
- Language Style: Cosmopolitan
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Monocle Brand Story
Monocle represents excellence in lifestyle. "A Briefing on Global Affairs, Business, Culture & Design" captures the brand's global, curated, design approach.
Brand Message
A Briefing on Global Affairs, Business, Culture & Design
Brand Mission
Deliver excellence in lifestyle
Brand Positioning
Core Concept: Global Lifestyle
Central Tension: Ordinary vs. Exceptional
About Monocle
Monocle is a global affairs and lifestyle magazine published by Winkreative Ltd. It also operates a 24-hour internet radio station, a retail business, and an associated website. The magazine was founded in London in 2007 by Tyler Brûlé, a Canadian entrepreneur and co-founder of Wallpaper* magazine. In 2014, Brûlé sold a minority stake in Monocle to Japanese publisher Nikkei Inc., valuing the company at approximately US$115 million. The size of the investment was not disclosed. In December of the same year, the magazine introduced The Forecast, a seasonal publication. A travel-focused title, The Escapist, followed in 2015.
Frequently Asked Questions About Monocle
What is Monocle's tone of voice?
Monocle uses a global, curated, design tone of voice. Their communication is cosmopolitan, typically using statement-style sentences in the present tense. Their tagline "A Briefing on Global Affairs, Business, Culture & Design" exemplifies this voice.
How does Monocle communicate with customers?
Monocle represents excellence in lifestyle. "A Briefing on Global Affairs, Business, Culture & Design" captures the brand's global, curated, design approach.
What is Monocle's brand message?
Monocle's core message: A Briefing on Global Affairs, Business, Culture & Design Their mission: Deliver excellence in lifestyle
What is Monocle's slogan?
Monocle's slogan is "A Briefing on Global Affairs, Business, Culture & Design". It carries their global, curated, design voice.
What is Monocle's mission?
Monocle's mission: Deliver excellence in lifestyle
What makes Monocle's brand voice unique?
Monocle stands out through their global, curated, design communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Media sector.
What language style does Monocle use?
Monocle uses cosmopolitan language, with imaginative messaging, in statement-style sentences, using the present tense.
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