BuzzFeed Tone of Voice — Viral & Fun

Tagline: "LOL. OMG. WTF."

Industry: Digital Media

Sector: Media

How BuzzFeed Communicates

BuzzFeed communicates with a viral, fun and shareable voice using playful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "LOL. OMG. WTF.", captures this voice. The central tension in BuzzFeed's communication is entertainment vs. news, which shapes every message they craft. Their mission is to be the best destination for content that matters to our audience.

Tone Words

BuzzFeed's brand voice is defined by the following tone words: Viral, Fun, Shareable.

Communication Style

  • Language Style: Playful
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

BuzzFeed Brand Story

BuzzFeed pioneered viral content and listicles while building an award-winning news division.

Brand Message

Shareable content that sparks conversation

Brand Mission

To be the best destination for content that matters to our audience

Brand Positioning

Core Concept: Viral Culture

Central Tension: Entertainment vs. News

Frequently Asked Questions About BuzzFeed

What is BuzzFeed's tone of voice?

BuzzFeed uses a viral, fun, shareable tone of voice. Their communication is playful, typically using statement-style sentences in the present tense. Their tagline "LOL. OMG. WTF." exemplifies this voice.

How does BuzzFeed communicate with customers?

BuzzFeed pioneered viral content and listicles while building an award-winning news division.

What is BuzzFeed's brand message?

BuzzFeed's core message is about Shareable content that sparks conversation. Their concept "Viral Culture" drives their mission: To be the best destination for content that matters to our audience.

What makes BuzzFeed's brand voice unique?

BuzzFeed stands out through their viral, fun, shareable communication style. Their central brand tension — "Entertainment vs. News" — shapes every message they craft in the Media sector.

What language style does BuzzFeed use?

BuzzFeed uses playful language with figurative messaging. Their sentences are typically statement in structure, using the present tense.