BuzzFeed Tone of Voice — Viral & Fun

Tagline: "LOL. OMG. WTF."

Industry: Digital Media

Sector: Media

How BuzzFeed Communicates

BuzzFeed talks in the native language of the feed. "LOL. OMG. WTF." is pure internet reaction, built for sharing and scrolling — viral, fun, snackable. The voice is clickable and irreverent, engineered to make you react and pass it on.

Tone Words

BuzzFeed's brand voice is defined by the following tone words: Viral, Fun, Shareable.

Communication Style

Language Style: Clickable
Sentence Type: Statement
Tense: Present
Expression: Imaginative

BuzzFeed Brand Story

BuzzFeed pioneered viral content and listicles while building an award-winning news division.

Brand Message

Shareable content that sparks conversation

Brand Mission

To be the best destination for content that matters to our audience

Brand Positioning

Core Concept: Viral Culture

Central Tension: Entertainment vs. News

About BuzzFeed

BuzzFeed, Inc. is an American Internet media, news, and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, "listicles," and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements. In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage under the BuzzFeed News banner. After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed News later moved to its own domain rather than...

Frequently Asked Questions About BuzzFeed

What is BuzzFeed's tone of voice?

BuzzFeed uses a viral, fun, shareable tone of voice. Their communication is clickable, typically using statement-style sentences in the present tense. Their tagline "LOL. OMG. WTF." exemplifies this voice.

How does BuzzFeed communicate with customers?

BuzzFeed pioneered viral content and listicles while building an award-winning news division.

What is BuzzFeed's brand message?

BuzzFeed's core message: Shareable content that sparks conversation Their mission: To be the best destination for content that matters to our audience

What is BuzzFeed's slogan?

BuzzFeed's slogan is "LOL. OMG. WTF.". It carries their viral, fun, shareable voice.

What is BuzzFeed's mission?

BuzzFeed's mission: To be the best destination for content that matters to our audience

What makes BuzzFeed's brand voice unique?

BuzzFeed stands out through their viral, fun, shareable communication style. Their central brand tension, "Entertainment vs. News", shapes how they communicate across the Media sector.

What language style does BuzzFeed use?

BuzzFeed uses clickable language, with imaginative messaging, in statement-style sentences, using the present tense.