Reuters Tone of Voice — Factual & Fast

Tagline: "The Answer Company"

Industry: News Agency / Financial Information

Sector: Media

How Reuters Communicates

Reuters communicates with a factual, fast and trusted voice using factual language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The Answer Company", captures this voice. The central tension in Reuters's communication is speculation vs. facts, which shapes every message they craft. Their mission is to provide trusted news and information to professionals around the world.

Tone Words

Reuters's brand voice is defined by the following tone words: Factual, Fast, Trusted.

Communication Style

Language Style: Factual
Sentence Type: Statement
Tense: Present
Expression: Figurative

Reuters Brand Story

Reuters is one of the world's largest news agencies, supplying content to media organizations globally. The brand is synonymous with speed, accuracy, and impartiality.

Brand Message

Fast, accurate news and information for professionals

Brand Mission

Provide trusted news and information to professionals around the world

Brand Positioning

Core Concept: Trusted Information

Central Tension: Speculation vs. Facts

About Reuters

Thomson Reuters Corporation ( ROY-tərz) is a Canadian multinational content-driven technology conglomerate. The company was founded in Toronto, Ontario, and maintains its headquarters in the city at 19 Duncan Street. Thomson Reuters was created by the Thomson Corporation's purchase of the British company Reuters Group on 17 April 2008. It is majority-owned by the Woodbridge Company, a holding company for the Thomson family of Canada.

Frequently Asked Questions About Reuters

What is Reuters's tone of voice?

Reuters uses a factual, fast, trusted tone of voice. Their communication is factual, typically using statement-style sentences in the present tense. Their tagline "The Answer Company" exemplifies this voice.

How does Reuters communicate with customers?

Reuters is one of the world's largest news agencies, supplying content to media organizations globally. The brand is synonymous with speed, accuracy, and impartiality.

What is Reuters's brand message?

Reuters's core message: Fast, accurate news and information for professionals Their mission: Provide trusted news and information to professionals around the world

What is Reuters's slogan?

Reuters's slogan is "The Answer Company". It carries their factual, fast, trusted voice.

What is Reuters's mission?

Reuters's mission: Provide trusted news and information to professionals around the world

What makes Reuters's brand voice unique?

Reuters stands out through their factual, fast, trusted communication style. Their central brand tension, "Speculation vs. Facts", shapes how they communicate across the Media sector.

What language style does Reuters use?

Reuters uses factual language, with figurative messaging, in statement-style sentences, using the present tense.