Medtronic Tone of Voice — Supportive & Reliable

Tagline: "Further, Together"

Industry: Medical Devices

Sector: Healthcare

How Medtronic Communicates

Medtronic communicates with a supportive and reliable voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Further, Together", captures this voice. The central tension in Medtronic's communication is isolation vs. unity, which shapes every message they craft. Their mission is to advance care by working together.

Tone Words

Medtronic's brand voice is defined by the following tone words: Supportive, Reliable.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Literal

Medtronic Brand Story

"Further, Together" conveys a message of partnership and support, emphasizing the importance of unity in healthcare. The core tension of isolation versus unity highlights the brand's commitment to fostering collaboration. The supportive and reliable tone suggests a focus on building trust, while the imperative language style reinforces a sense of action and urgency. This approach invites stakeholders to actively engage in advancing care together.

Brand Message

Partner in healthcare innovation

Brand Mission

Advance care by working together

Brand Positioning

Core Concept: Together in Care

Central Tension: Isolation vs. Unity

About Medtronic

Medtronic plc is an American-Irish medical device company. The company's legal and executive headquarters are in Ireland, while its operational headquarters are in Minneapolis, Minnesota. Medtronic rebased to Ireland following its acquisition of Irish-based Covidien in 2015. While it primarily operates in the United States, it operates in more than 150 countries and employs over 90,000 people. It develops and manufactures healthcare technologies and therapies. It is one of the biggest medical tech companies in the world and is currently the largest medical device company in the world by revenue. The company has developed several world-first technologies since its inception, including wearable and implantable pacemakers, the implantable cardioverter-defibrillator (ICD), and remote monitoring systems. They also created miniaturized devices like the world's smallest pacemaker and spinal cord stimulator.

Frequently Asked Questions About Medtronic

What is Medtronic's tone of voice?

Medtronic uses a supportive, reliable tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Further, Together" exemplifies this voice.

How does Medtronic communicate with customers?

"Further, Together" conveys a message of partnership and support, emphasizing the importance of unity in healthcare. The core tension of isolation versus unity highlights the brand's commitment to fostering collaboration. The supportive and reliable tone suggests a focus on building trust, while the imperative language style reinforces a sense of action and urgency. This approach invites stakeholders to actively engage in advancing care together.

What is Medtronic's brand message?

Medtronic's core message: Partner in healthcare innovation Their mission: Advance care by working together

What is Medtronic's slogan?

Medtronic's slogan is "Further, Together". It carries their supportive, reliable voice.

What is Medtronic's mission?

Medtronic's mission: Advance care by working together

What makes Medtronic's brand voice unique?

Medtronic stands out through their supportive, reliable communication style. Their central brand tension, "Isolation vs. Unity", shapes how they communicate across the Healthcare sector.

What language style does Medtronic use?

Medtronic uses imperative language, with literal messaging, in command-style sentences, using the present tense.

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