Novartis Tone of Voice — Innovative & Bold

Tagline: "Reimagining Medicine"

Industry: Pharmaceuticals

Sector: Healthcare

How Novartis Communicates

Novartis ties its science to rethinking what medicine can be. "Reimagining Medicine" frames the company around bold innovation in how diseases are treated — innovative, bold, scientific. The voice is medicine-reinventing and confident, selling research that is not content to improve on existing treatments but wants to fundamentally rethink them.

Tone Words

Novartis's brand voice is defined by the following tone words: Innovative, Bold, Scientific.

Communication Style

Language Style: Medicine-reinventing
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Novartis Brand Story

Novartis is a global medicines company focused on innovative treatments and generics.

Brand Message

Transforming medicine through innovation and science

Brand Mission

To reimagine medicine to improve and extend lives

Brand Positioning

Core Concept: Medicine Reimagined

Central Tension: Innovation vs. Accessibility

About Novartis

Novartis AG is a Swiss multinational pharmaceutical corporation based in Basel, Switzerland. Novartis is one of the largest pharmaceutical companies in the world and was the eighth largest by revenue in 2024. Novartis manufactures the drugs clozapine (Clozaril), diclofenac (Voltaren; sold to GlaxoSmithKline in 2015 deal), carbamazepine (Tegretol), valsartan (Diovan), imatinib mesylate (Gleevec/Glivec), cyclosporine (Neoral/Sandimmune), letrozole (Femara), methylphenidate (Ritalin; produced by Sandoz since 2023), terbinafine (Lamisil), deferasirox (Exjade), and others. Novartis was formed in 1996 by the merger of Ciba-Geigy and Sandoz. It was considered the largest corporate merger in history during that time. The pharmaceutical and agrochemical divisions of both companies formed Novartis as an independent entity. The name Novartis was based on the Latin terms, novae artes (new skills). After the merger, other Ciba-Geigy and Sandoz businesses were sold, or, like Ciba Specialty Chemicals, spun off as independent companies. The Sandoz brand disappeared for three years, but was revived in 2003 when Novartis consolidated its generic drugs businesses into a single subsidiary and named it...

Frequently Asked Questions About Novartis

What is Novartis's tone of voice?

Novartis uses a innovative, bold, scientific tone of voice. Their communication is medicine-reinventing, typically using statement-style sentences in the present tense. Their tagline "Reimagining Medicine" exemplifies this voice.

How does Novartis communicate with customers?

Novartis is a global medicines company focused on innovative treatments and generics.

What is Novartis's brand message?

Novartis's core message: Transforming medicine through innovation and science Their mission: To reimagine medicine to improve and extend lives

What is Novartis's slogan?

Novartis's slogan is "Reimagining Medicine". It carries their innovative, bold, scientific voice.

What is Novartis's mission?

Novartis's mission: To reimagine medicine to improve and extend lives

What makes Novartis's brand voice unique?

Novartis stands out through their innovative, bold, scientific communication style. Their central brand tension, "Innovation vs. Accessibility", shapes how they communicate across the Healthcare sector.

What language style does Novartis use?

Novartis uses medicine-reinventing language, with imaginative messaging, in statement-style sentences, using the present tense.