Hims & Hers Tone of Voice — Accessible & Modern

Tagline: "Health reimagined"

Industry: Telehealth

Sector: Healthcare

How Hims & Hers Communicates

Hims & Hers communicates with a accessible, modern and approachable voice using friendly language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Health reimagined", captures this voice. The central tension in Hims & Hers's communication is convenience vs. traditional care, which shapes every message they craft. Their mission is to make health outcomes simpler and more accessible.

Tone Words

Hims & Hers's brand voice is defined by the following tone words: Accessible, Modern, Approachable.

Communication Style

  • Language Style: Friendly
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Hims & Hers Brand Story

Hims & Hers provides accessible telehealth for conditions people hesitate to discuss.

Brand Message

Making healthcare accessible and stigma-free

Brand Mission

To make health outcomes simpler and more accessible

Brand Positioning

Core Concept: Health Reimagined

Central Tension: Convenience vs. Traditional Care

Frequently Asked Questions About Hims & Hers

What is Hims & Hers's tone of voice?

Hims & Hers uses a accessible, modern, approachable tone of voice. Their communication is friendly, typically using statement-style sentences in the present tense. Their tagline "Health reimagined" exemplifies this voice.

How does Hims & Hers communicate with customers?

Hims & Hers provides accessible telehealth for conditions people hesitate to discuss.

What is Hims & Hers's brand message?

Hims & Hers's core message is about Making healthcare accessible and stigma-free. Their concept "Health Reimagined" drives their mission: To make health outcomes simpler and more accessible.

What makes Hims & Hers's brand voice unique?

Hims & Hers stands out through their accessible, modern, approachable communication style. Their central brand tension — "Convenience vs. Traditional Care" — shapes every message they craft in the Healthcare sector.

What language style does Hims & Hers use?

Hims & Hers uses friendly language with figurative messaging. Their sentences are typically statement in structure, using the present tense.