Hims & Hers Tone of Voice — Accessible & Modern

Tagline: "Health reimagined"

Industry: Telehealth

Sector: Healthcare

How Hims & Hers Communicates

Hims & Hers makes once-awkward health needs easy and normal to address. "Health reimagined" ties telehealth for hair loss, skin, and sexual health to a modern, no-shame experience — accessible, approachable, direct. The voice is judgment-free and warm, selling care for the stuff people used to be too embarrassed to ask about.

Tone Words

Hims & Hers's brand voice is defined by the following tone words: Accessible, Modern, Approachable.

Communication Style

Language Style: Judgment-free
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Hims & Hers Brand Story

Hims & Hers provides accessible telehealth for conditions people hesitate to discuss.

Brand Message

Making healthcare accessible and stigma-free

Brand Mission

To make health outcomes simpler and more accessible

Brand Positioning

Core Concept: Health Reimagined

Central Tension: Convenience vs. Traditional Care

About Hims & Hers

Hims & Hers Health, Inc. is an American telehealth company established in 2017. The company provides prescription medications, over-the-counter medications, and personal care products. Hims & Hers operates with a direct-to-consumer model. Consumers consult licensed healthcare professionals and access treatments and products through the company's platform. Customers pay for a consultation with a doctor to prescribe the drug along with the price of the drug itself. The company has expanded its offerings to include health solutions for both men and women, along with mental health services.

Frequently Asked Questions About Hims & Hers

What is Hims & Hers's tone of voice?

Hims & Hers uses a accessible, modern, approachable tone of voice. Their communication is judgment-free, typically using statement-style sentences in the present tense. Their tagline "Health reimagined" exemplifies this voice.

How does Hims & Hers communicate with customers?

Hims & Hers provides accessible telehealth for conditions people hesitate to discuss.

What is Hims & Hers's brand message?

Hims & Hers's core message: Making healthcare accessible and stigma-free Their mission: To make health outcomes simpler and more accessible

What is Hims & Hers's slogan?

Hims & Hers's slogan is "Health reimagined". It carries their accessible, modern, approachable voice.

What is Hims & Hers's mission?

Hims & Hers's mission: To make health outcomes simpler and more accessible

What makes Hims & Hers's brand voice unique?

Hims & Hers stands out through their accessible, modern, approachable communication style. Their central brand tension, "Convenience vs. Traditional Care", shapes how they communicate across the Healthcare sector.

What language style does Hims & Hers use?

Hims & Hers uses judgment-free language, with imaginative messaging, in statement-style sentences, using the present tense.