Roche Tone of Voice — Scientific & Patient-Centric

Tagline: "Doing now what patients need next"

Industry: Pharmaceuticals

Sector: Healthcare

How Roche Communicates

Roche ties healthcare to anticipating what patients will need. "Doing now what patients need next" frames the company around pioneering diagnostics and medicines ahead of the need — scientific, patient-centric, forward-looking. The voice is forward-caring and earnest, selling research driven by looking ahead to solve the health problems of tomorrow, today.

Tone Words

Roche's brand voice is defined by the following tone words: Scientific, Patient-Centric, Innovative.

Communication Style

Language Style: Forward-caring
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Roche Brand Story

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science.

Brand Message

Pioneering healthcare solutions for tomorrow's patients

Brand Mission

To do what patients need next

Brand Positioning

Core Concept: Patient Future

Central Tension: Research vs. Speed

About Roche

F. Hoffmann-La Roche AG, commonly known as Roche (), is a Swiss multinational holding healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel. Roche is the fifth-largest pharmaceutical company in the world by revenue and the leading provider of cancer treatments globally. In 2023, the company’s seat in Forbes Global 2000 was 76. The company owns the American biotechnology company Genentech, which is a wholly owned independent subsidiary, and the Japanese biotechnology company Chugai Pharmaceuticals, as well as the United States–based companies Ventana and Foundation Medicine. Roche's revenues during fiscal year 2020, were 58.32 billion Swiss francs. Descendants of the founding Hoffmann and Oeri families own slightly over half of the bearer shares with voting rights (a pool of family shareholders 45%, and Maja Oeri a further 5% apart), with Swiss pharma firm Novartis owning a further third of its shares until 2021. F. Hoffmann-La Roche is a full member of the European Federation of Pharmaceutical Industries and Associations...

Frequently Asked Questions About Roche

What is Roche's tone of voice?

Roche uses a scientific, patient-centric, innovative tone of voice. Their communication is forward-caring, typically using statement-style sentences in the present tense. Their tagline "Doing now what patients need next" exemplifies this voice.

How does Roche communicate with customers?

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science.

What is Roche's brand message?

Roche's core message: Pioneering healthcare solutions for tomorrow's patients Their mission: To do what patients need next

What is Roche's slogan?

Roche's slogan is "Doing now what patients need next". It carries their scientific, patient-centric, innovative voice.

What is Roche's mission?

Roche's mission: To do what patients need next

What makes Roche's brand voice unique?

Roche stands out through their scientific, patient-centric, innovative communication style. Their central brand tension, "Research vs. Speed", shapes how they communicate across the Healthcare sector.

What language style does Roche use?

Roche uses forward-caring language, with straightforward messaging, in statement-style sentences, using the present tense.