Lululemon Tone of Voice — Premium & Mindful
Tagline: "Be Human"
Industry: Athletic Apparel
Sector: Sports & Fitness
How Lululemon Communicates
Lululemon communicates with a premium and mindful voice using aspirational language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Be Human", captures this voice. The central tension in Lululemon's communication is performance vs. lifestyle, which shapes every message they craft. Their mission is to elevate human potential by helping people feel their best.
Tone Words
Lululemon's brand voice is defined by the following tone words: Premium, Mindful.
Communication Style
- Language Style: Aspirational
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
Lululemon Brand Story
Lululemon created the premium athletic apparel category, turning yoga pants into a lifestyle statement. The brand's community focus and technical innovation command premium prices.
Brand Message
Technical athletic apparel that elevates the sweatlife
Brand Mission
Elevate human potential by helping people feel their best
Brand Positioning
Core Concept: Elevated Athletics
Central Tension: Performance vs. Lifestyle
Frequently Asked Questions About Lululemon
What is Lululemon's tone of voice?
Lululemon uses a premium, mindful tone of voice. Their communication is aspirational, typically using command-style sentences in the present tense. Their tagline "Be Human" exemplifies this voice.
How does Lululemon communicate with customers?
Lululemon created the premium athletic apparel category, turning yoga pants into a lifestyle statement. The brand's community focus and technical innovation command premium prices.
What is Lululemon's brand message?
Lululemon's core message is about Technical athletic apparel that elevates the sweatlife. Their concept "Elevated Athletics" drives their mission: Elevate human potential by helping people feel their best.
What makes Lululemon's brand voice unique?
Lululemon stands out through their premium, mindful communication style. Their central brand tension — "Performance vs. Lifestyle" — shapes every message they craft in the Sports & Fitness sector.
What language style does Lululemon use?
Lululemon uses aspirational language with figurative messaging. Their sentences are typically command in structure, using the present tense.