Lululemon Tone of Voice — Premium & Mindful

Tagline: "Be Human"

Industry: Athletic Apparel

Sector: Sports & Fitness

How Lululemon Communicates

Lululemon communicates with a premium and mindful voice using aspirational language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Be Human", captures this voice. The central tension in Lululemon's communication is performance vs. lifestyle, which shapes every message they craft. Their mission is to elevate human potential by helping people feel their best.

Tone Words

Lululemon's brand voice is defined by the following tone words: Premium, Mindful.

Communication Style

Language Style: Aspirational
Sentence Type: Command
Tense: Present
Expression: Figurative

Lululemon Brand Story

Lululemon created the premium athletic apparel category, turning yoga pants into a lifestyle statement. The brand's community focus and technical innovation command premium prices.

Brand Message

Technical athletic apparel that elevates the sweatlife

Brand Mission

Elevate human potential by helping people feel their best

Brand Positioning

Core Concept: Elevated Athletics

Central Tension: Performance vs. Lifestyle

About Lululemon

Lululemon, commonly styled as lululemon ( loo-loo-LEM-ən; all lowercase), is an American-Canadian multinational athletic apparel retailer headquartered in Vancouver, British Columbia, and incorporated in Delaware, United States, as Lululemon Athletica Inc. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell sportswear, lifestyle apparel, accessories and personal care products. The company has 767 stores (as of fiscal year 2024) and also processes sales online through its website.

Frequently Asked Questions About Lululemon

What is Lululemon's tone of voice?

Lululemon uses a premium, mindful tone of voice. Their communication is aspirational, typically using command-style sentences in the present tense. Their tagline "Be Human" exemplifies this voice.

How does Lululemon communicate with customers?

Lululemon created the premium athletic apparel category, turning yoga pants into a lifestyle statement. The brand's community focus and technical innovation command premium prices.

What is Lululemon's brand message?

Lululemon's core message: Technical athletic apparel that elevates the sweatlife Their mission: Elevate human potential by helping people feel their best

What is Lululemon's slogan?

Lululemon's slogan is "Be Human". It carries their premium, mindful voice.

What is Lululemon's mission?

Lululemon's mission: Elevate human potential by helping people feel their best

What makes Lululemon's brand voice unique?

Lululemon stands out through their premium, mindful communication style. Their central brand tension, "Performance vs. Lifestyle", shapes how they communicate across the Sports & Fitness sector.

What language style does Lululemon use?

Lululemon uses aspirational language, with figurative messaging, in command-style sentences, using the present tense.