Strava Tone of Voice — Social & Athletic
Tagline: "The Network for Athletes"
Industry: Fitness Social
Sector: Sports & Fitness
How Strava Communicates
Strava turns exercise into a shared scoreboard. "The Network for Athletes" frames every run and ride as social and competitive — athletic, communal, quietly goading. The voice is motivating and spirited, treating everyone who moves as an athlete worth cheering.
Tone Words
Strava's brand voice is defined by the following tone words: Social, Athletic, Competitive.
Communication Style
- Language Style: Motivating
- Sentence Type: Descriptive
- Tense: Present
- Expression: Imaginative
Strava Brand Story
Strava turned GPS tracking into a social network for endurance athletes. Segments, leaderboards, and kudos create friendly competition among runners and cyclists. With 100M+ athletes, Strava has become the essential companion for anyone who moves.
Brand Message
The social network for athletes
Brand Mission
Connect athletes with their community
Brand Positioning
Core Concept: Athletic Social
Central Tension: Solo vs. Social
About Strava
Strava is an American internet service for tracking physical exercise which incorporates social networking features. It started out tracking mostly outdoor cycling and running activities using Global Positioning System (GPS) data, but now incorporates several dozen other exercise types, including indoor activities. Strava uses a freemium model with some features only available in the paid subscription plan. The service was founded in 2009 by Mark Gainey and Michael Horvath and is based in San Francisco, California.
Frequently Asked Questions About Strava
What is Strava's tone of voice?
Strava uses a social, athletic, competitive tone of voice. Their communication is motivating, typically using descriptive-style sentences in the present tense. Their tagline "The Network for Athletes" exemplifies this voice.
How does Strava communicate with customers?
Strava turned GPS tracking into a social network for endurance athletes. Segments, leaderboards, and kudos create friendly competition among runners and cyclists. With 100M+ athletes, Strava has become the essential companion for anyone who moves.
What is Strava's brand message?
Strava's core message: The social network for athletes Their mission: Connect athletes with their community
What is Strava's slogan?
Strava's slogan is "The Network for Athletes". It carries their social, athletic, competitive voice.
What is Strava's mission?
Strava's mission: Connect athletes with their community
What makes Strava's brand voice unique?
Strava stands out through their social, athletic, competitive communication style. Their central brand tension, "Solo vs. Social", shapes how they communicate across the Sports & Fitness sector.
What language style does Strava use?
Strava uses motivating language, with imaginative messaging, in descriptive-style sentences, using the present tense.
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