Strava Tone of Voice — Social & Athletic

Tagline: "The Network for Athletes"

Industry: Fitness Social

Sector: Sports & Fitness

How Strava Communicates

Strava communicates with a social, athletic and competitive voice using athletic social language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "The Network for Athletes", captures this voice. The central tension in Strava's communication is solo vs. social, which shapes every message they craft. Their mission is to connect athletes with their community.

Tone Words

Strava's brand voice is defined by the following tone words: Social, Athletic, Competitive.

Communication Style

  • Language Style: Athletic Social
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Figurative

Strava Brand Story

Strava turned GPS tracking into a social network for endurance athletes. Segments, leaderboards, and kudos create friendly competition among runners and cyclists. With 100M+ athletes, Strava has become the essential companion for anyone who moves.

Brand Message

The social network for athletes

Brand Mission

Connect athletes with their community

Brand Positioning

Core Concept: Athletic Social

Central Tension: Solo vs. Social

About Strava

Strava is an American internet service for tracking physical exercise which incorporates social networking features. It started out tracking mostly outdoor cycling and running activities using Global Positioning System (GPS) data, but now incorporates several dozen other exercise types, including indoor activities. Strava uses a freemium model with some features only available in the paid subscription plan. The service was founded in 2009 by Mark Gainey and Michael Horvath and is based in San Francisco, California.

Frequently Asked Questions About Strava

What is Strava's tone of voice?

Strava uses a social, athletic, competitive tone of voice. Their communication is athletic social, typically using descriptive-style sentences in the present tense. Their tagline "The Network for Athletes" exemplifies this voice.

How does Strava communicate with customers?

Strava turned GPS tracking into a social network for endurance athletes. Segments, leaderboards, and kudos create friendly competition among runners and cyclists. With 100M+ athletes, Strava has become the essential companion for anyone who moves.

What is Strava's brand message?

Strava's core message: The social network for athletes Their mission: Connect athletes with their community

What is Strava's slogan?

Strava's slogan is "The Network for Athletes". It carries their social, athletic, competitive voice.

What is Strava's mission?

Strava's mission: Connect athletes with their community

What makes Strava's brand voice unique?

Strava stands out through their social, athletic, competitive communication style. Their central brand tension, "Solo vs. Social", shapes how they communicate across the Sports & Fitness sector.

What language style does Strava use?

Strava uses athletic social language, with figurative messaging, in descriptive-style sentences, using the present tense.

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