La Colombe Tone of Voice — Democratic & Quality
Tagline: "Better Coffee for All"
Industry: Coffee
Sector: Food & Beverage
How La Colombe Communicates
La Colombe ties great coffee to being for everyone. "Better Coffee for All" frames the brand — known for its draft lattes — around bringing high-quality, innovative coffee to as many people as possible — democratic, quality, innovative. The voice is coffee-for-all and generous, selling craft coffee without the snobbery, on the belief that genuinely great coffee should not be a luxury reserved for a few.
Tone Words
La Colombe's brand voice is defined by the following tone words: Democratic, Quality, Innovative.
Communication Style
- Language Style: Coffee-for-all
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
La Colombe Brand Story
La Colombe pioneered draft lattes—espresso mixed with frothy cold-pressed milk from a tap—creating a new coffee experience. Philadelphia-born, the brand expanded nationally through cafés and packaged ready-to-drink products. Their canned draft lattes brought the café experience home. Chobani's acquisition brought resources for continued innovation.
Brand Message
Great coffee should be for everyone
Brand Mission
Making great coffee accessible
Brand Positioning
Core Concept: Draft latte innovation
Central Tension: Premium vs. Accessible
About La Colombe
La Colombe Coffee Roasters (originally La Colombe Torrefaction) is an American coffee roaster and retailer headquartered in Philadelphia. Founded in 1994, the company has cafés in locations including Philadelphia, New York City, Chicago, Austin, Los Angeles, San Diego, and Washington, D.C. In 2023, it was acquired by Chobani for $900 million. La Colombe is representative of third-wave coffee. Its recognition includes a BevNet award for "Rising Star" in 2017.
Frequently Asked Questions About La Colombe
What is La Colombe's tone of voice?
La Colombe uses a democratic, quality, innovative tone of voice. Their communication is coffee-for-all, typically using statement-style sentences in the present tense. Their tagline "Better Coffee for All" exemplifies this voice.
How does La Colombe communicate with customers?
La Colombe pioneered draft lattes—espresso mixed with frothy cold-pressed milk from a tap—creating a new coffee experience. Philadelphia-born, the brand expanded nationally through cafés and packaged ready-to-drink products. Their canned draft lattes brought the café experience home. Chobani's acquisition brought resources for continued innovation.
What is La Colombe's brand message?
La Colombe's core message: Great coffee should be for everyone Their mission: Making great coffee accessible
What is La Colombe's slogan?
La Colombe's slogan is "Better Coffee for All". It carries their democratic, quality, innovative voice.
What is La Colombe's mission?
La Colombe's mission: Making great coffee accessible
What makes La Colombe's brand voice unique?
La Colombe stands out through their democratic, quality, innovative communication style. Their central brand tension, "Premium vs. Accessible", shapes how they communicate across the Food & Beverage sector.
What language style does La Colombe use?
La Colombe uses coffee-for-all language, with straightforward messaging, in statement-style sentences, using the present tense.
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