KONE Tone of Voice — Visionary & Human
Tagline: "We shape the future of cities."
Industry: Elevators
Sector: Industrial
How KONE Communicates
KONE writes visionary and human. “We shape the future of cities,” a “global leader in the elevator and escalator industry” that makes “people’s journeys safe, convenient and reliable.” The voice is progressive and caring.
Tone Words
KONE's brand voice is defined by the following tone words: Visionary, Human, Progressive, Caring.
Communication Style
- Language Style: Elevators-escalators
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
KONE Brand Story
KONE writes visionary and human. “We shape the future of cities,” a “global leader in the elevator and escalator industry” that makes “people’s journeys safe, convenient and reliable.” The voice is progressive and caring.
Brand Message
A global leader in elevators and escalators.
Brand Positioning
Core Concept: Elevators-escalators
Frequently Asked Questions About KONE
What is KONE's tone of voice?
KONE uses a visionary, human, progressive tone of voice. Their communication is elevators-escalators, typically using statement-style sentences in the present tense. Their tagline "We shape the future of cities." exemplifies this voice.
How does KONE communicate with customers?
KONE writes visionary and human. “We shape the future of cities,” a “global leader in the elevator and escalator industry” that makes “people’s journeys safe, convenient and reliable.” The voice is progressive and caring.
What is KONE's brand message?
KONE's core message: A global leader in elevators and escalators.
What is KONE's slogan?
KONE's slogan is "We shape the future of cities.". It carries their visionary, human, progressive voice.
What language style does KONE use?
KONE uses elevators-escalators language, with straightforward messaging, in statement-style sentences, using the present tense.
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