Behr Tone of Voice — Creative & Affordable

Tagline: "Make Something Great"

Industry: Paint

Sector: Industrial

How Behr Communicates

Behr communicates with a creative, affordable and quality voice using encouraging language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Make Something Great", captures this voice. The central tension in Behr's communication is professional vs. diy, which shapes every message they craft. Their mission is to inspire and empower people to transform spaces.

Tone Words

Behr's brand voice is defined by the following tone words: Creative, Affordable, Quality.

Communication Style

  • Language Style: Encouraging
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Literal

Behr Brand Story

Behr provides quality paints exclusively at The Home Depot for DIY and professional projects.

Brand Message

Quality paint for DIY projects

Brand Mission

To inspire and empower people to transform spaces

Brand Positioning

Core Concept: Great creations

Central Tension: Professional vs. DIY

Frequently Asked Questions About Behr

What is Behr's tone of voice?

Behr uses a creative, affordable, quality tone of voice. Their communication is encouraging, typically using command-style sentences in the imperative tense. Their tagline "Make Something Great" exemplifies this voice.

How does Behr communicate with customers?

Behr provides quality paints exclusively at The Home Depot for DIY and professional projects.

What is Behr's brand message?

Behr's core message is about Quality paint for DIY projects. Their concept "Great creations" drives their mission: To inspire and empower people to transform spaces.

What makes Behr's brand voice unique?

Behr stands out through their creative, affordable, quality communication style. Their central brand tension — "Professional vs. DIY" — shapes every message they craft in the Industrial sector.

What language style does Behr use?

Behr uses encouraging language with literal messaging. Their sentences are typically command in structure, using the imperative tense.