Craftsman Tone of Voice — Creative & Quality

Tagline: "Make Something Great"

Industry: Hand Tools

Sector: Industrial

How Craftsman Communicates

Craftsman communicates with a creative, quality and american voice using aspirational language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Make Something Great", captures this voice. The central tension in Craftsman's communication is buying vs. making, which shapes every message they craft. Their mission is to empower people to build and create.

Tone Words

Craftsman's brand voice is defined by the following tone words: Creative, Quality, American.

Communication Style

  • Language Style: Aspirational
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Literal

Craftsman Brand Story

Craftsman is an iconic American tool brand with over 90 years of heritage.

Brand Message

American tool heritage

Brand Mission

To empower people to build and create

Brand Positioning

Core Concept: Making greatness

Central Tension: Buying vs. Making

Frequently Asked Questions About Craftsman

What is Craftsman's tone of voice?

Craftsman uses a creative, quality, american tone of voice. Their communication is aspirational, typically using command-style sentences in the imperative tense. Their tagline "Make Something Great" exemplifies this voice.

How does Craftsman communicate with customers?

Craftsman is an iconic American tool brand with over 90 years of heritage.

What is Craftsman's brand message?

Craftsman's core message is about American tool heritage. Their concept "Making greatness" drives their mission: To empower people to build and create.

What makes Craftsman's brand voice unique?

Craftsman stands out through their creative, quality, american communication style. Their central brand tension — "Buying vs. Making" — shapes every message they craft in the Industrial sector.

What language style does Craftsman use?

Craftsman uses aspirational language with literal messaging. Their sentences are typically command in structure, using the imperative tense.